Senior Growth Marketing Associate

This is a fully remote position, open to applicants in India.

📋 Description

• Strategize and execute comprehensive B2B campaigns encompassing cold outreach, warm engagement, referral initiatives, lifecycle follow-ups, events, partnerships, and community involvement.

• Take ownership of sequencing strategies, follow-up frameworks, testing protocols, campaign schedules, and weekly revisions.

• Develop scalable libraries for cold email, LinkedIn outreach, and follow-up messaging.

• Collaborate with Sales Development Representatives (SDRs) to ensure messaging is actionable, consistent, and shaped by feedback from calls and objections.

• Establish and manage partnerships with operator communities, curated groups, associations, ecosystem partners, newsletters, podcasts, and community-driven programs.

• Create repeatable processes for co-marketing and referral-driven collaborations.

• Oversee the partner pipeline from initial outreach to collaboration, tracking, and ongoing engagements.

• Manage event-driven pipeline initiatives across conferences, summits, dinners, meetups, roundtables, webinars, and workshops.

• Develop event playbooks that outline selection criteria, audience identification, outreach strategies, registration processes, booking funnels, and follow-up actions.

• Identify operator creators and micro-influencers to conduct selective collaborations.

• Monitor responses, meetings scheduled, attendance rates, pipeline attribution, and conversion metrics by channel.

• Provide weekly growth updates and translate insights into actionable plans for the upcoming week.

• Propel predictable qualified meetings, enhance conversion rates, and create repeatable playbooks for events and partnerships.

⛳️ Requirements

• Minimum of 2 years in B2B growth marketing, demand generation, lifecycle marketing, or outbound programs.

• Demonstrated ability to manage campaigns from inception to completion and make adjustments based on results.

• Excellent writing and messaging capabilities tailored for B2B audiences, including operators and leadership.

• Proficient in managing calendars, timelines, stakeholders, and follow-up activities.

• Strong data literacy with the ability to analyze performance and respond swiftly.

• Experience in a startup environment is preferred.

• Background in organizing events and implementing post-event conversion strategies.

• Familiarity with partnerships and community-driven growth in the B2B landscape.

• Knowledge of outbound tools, including CRM systems, sequencing tools, and list management tools.

• Experience working closely with SDR teams and translating their feedback into effective campaigns.

🏝️ Benefits

• Remote work arrangement