Senior Growth Marketer, AI-native

This is a fully remote position, open to applicants in India.

📋 Description

• Drive interest and brand recognition among targeted enterprise audiences, such as CISOs, security architects, security leaders, and relevant decision-makers.

• Continuously design, implement, assess, and refine innovative growth experiments.

• Maintain a rapid pace of experimentation by testing various ideas and methodologies.

• Identify effective and reproducible strategies that foster significant awareness and generate inbound inquiries.

• Utilize generative AI, automation, no-code platforms, and emerging technologies to enhance marketing execution.

• Create unconventional marketing initiatives, including AI-generated videos, technical explainers, interactive experiences, creative content, and community-driven campaigns.

• Independently construct and launch landing pages, content assets, lightweight applications, and automated workflows.

• Monitor the performance of experiments, discontinue ineffective initiatives, and expand successful strategies.

• Prioritize meaningful engagement, qualified inbound interest, and business outcomes over vanity metrics.

• Collaborate with sales, product, and leadership teams to identify opportunities and convert insights into growth experiments.

• Stay informed about emerging AI tools, technologies, platforms, and unconventional marketing methods.

⛳️ Requirements

• A minimum of 6+ years of experience.

• Strong background in AI-driven growth marketing, B2B marketing, or go-to-market strategies.

• Highly creative mindset capable of identifying unconventional opportunities and developing innovative marketing concepts.

• Hands-on experience with generative AI tools, automation, and emerging technologies.

• Strong execution skills with the ability to transition from idea to launch swiftly.

• Capability to independently build, test, and scale marketing experiments.

• Resourcefulness and ability to achieve results with limited resources.

• Self-directed approach with a strong sense of ownership and minimal reliance on detailed instructions.

• Comfortable with experimentation, taking calculated risks, learning from failures, and iterating rapidly.

• Strong analytical abilities to measure outcomes and identify effective growth strategies.

• Curiosity and adaptability to understand new industries, technologies, products, and target audiences.

• Proven history of creating or launching innovative projects, campaigns, tools, or initiatives.

• Must-have skills: AI, B2B Marketing, AI-Driven Growth Marketing, Growth Experimentation, Go-to-Market Strategy, Marketing Automation, Creative Campaign Development.

• Application requires submission of three created or launched projects, initiatives, or experiments, detailing inspiration, execution, results, and insights gained.

• A marketing degree, traditional marketing background, advanced software engineering skills, and experience with specific marketing platforms are not mandatory.

• Experience in cybersecurity is a plus but not essential.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and growth.

• Flexible working arrangements and a supportive work environment.

• Access to cutting-edge tools and technologies.

• Engaging company culture with a focus on innovation and creativity.