Senior Growth Manager, German Market

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of the German growth P&L, which includes revenue, CAC, LTV, contribution margin, and payback.

• Establish targets and manage forecasts with a focus on profitable growth.

• Create and implement the growth strategy for Germany.

• Identify high-impact opportunities for scaling acquisition and enhancing efficiency.

• Lead the entire funnel across paid search and social media, encompassing Google, Meta, and Bing.

• Supervise SEO, CRM, lifecycle marketing, and CRO efforts.

• Integrate various channels and evaluate them against unit-economic targets.

• Collaborate with CRM to boost repeat purchases, cohort retention, and lifetime value.

• Develop attribution, reporting, and forecasting infrastructure for marketing and finance.

• Build, lead, and cultivate the German growth team.

• Set expectations, recruit, and support specialists.

• Represent Germany at the leadership level.

• Communicate performance, risks, and strategy to executives and the board.

• Translate market performance into actionable decisions for the executive team and board.

• Balance long-term strategy with hands-on problem-solving.

⛳️ Requirements

• Must possess fluency in German.

• Extensive experience in digital growth or performance marketing.

• A minimum of three years in a senior leadership position with responsibility for strategy and a team.

• Proven history of scaling a D2C, subscription, or telehealth business during a significant growth phase, demonstrating a direct impact on revenue and contribution.

• Experience managing unit economics, including CAC, LTV, payback, and contribution margin.

• Capability to make commercial trade-offs that result in profitable growth.

• Proven success in building and leading high-performing growth teams.

• Confidence in operating at the executive and board levels.

• Strong, hands-on expertise in paid media across Google Ads, Meta, and Bing.

• Experience with SEO and lifecycle or CRM marketing.

• Strong analytical and forecasting abilities.

• Familiarity with GA4, Looker Studio, and SEMrush.

• Proficiency in cohort analysis, attribution, and segmentation.

• In-depth understanding of the German market, consumer behavior, and competitive landscape.

• Strong grasp of the German healthcare and pharmacy regulatory environment, including HWG and advertising restrictions related to healthcare and prescription products.

• Must be German-speaking and based in the UK.

• Must have the right to work in the UK at the time of application.

• Sponsorship is not available.

• Desirable: experience in turning around or rebuilding the economics of an underperforming market or channel.

• Desirable: experience in adapting growth strategy to local market conditions.

• Desirable: experience collaborating across multiple markets.

🏝️ Benefits

• 33 days inclusive of Bank Holidays, plus 1 additional day after 2 years of service, up to a maximum of 5 extra days.

• An extra day off for your birthday.

• Company share scheme.

• Bupa Private Healthcare.

• Life Insurance.

• Income Protection.

• Cycle to Work Scheme.

• My Gym Discounts.

• Enhanced company pension scheme.

• Quarterly team training and social budget.

• Enhanced maternity and paternity leave.

• Rewarding bonus incentive scheme.

• 24/7 helpline for physical and mental health support, counseling, and other wellbeing resources.

• Love2Shop Discount.

• Hybrid working.

• Fresh fruit.

• Free coffee machine.