Senior Growth Copywriter

This is a fully remote position, open to applicants in United States.

📋 Description

• Create performance-oriented concepts, hooks, scripts, headlines, supers, primary text, and CTAs for platforms such as TV, Meta, TikTok, and YouTube.

• Think about how messaging is integrated throughout the entire advertisement, not just the copy.

• Produce extensive collections of testable copy variations for a continuous testing schedule.

• Collaborate with media buyers and performance marketers to analyze effective strategies and their rationale.

• Utilize hook rates, CTR, CVR, and CPA data to guide future copy development.

• Expand growth-focused copy to landing pages, email/SMS communication, and other conversion points.

• Uphold a consistent, clear, and authentic Seed brand voice in performance writing.

• Evaluate ad scripts and copy from agencies and external partners, providing constructive feedback.

• Work alongside art directors, designers, motion designers, growth marketers/strategists, and other cross-functional partners to efficiently deliver and refine work.

• Report directly to the Creative Director (Copy).

⛳️ Requirements

• Five to eight years of experience as a writer, either on the agency or brand side.

• A portfolio showcasing actual, running paid social and performance work rather than just speculative ads or brand campaigns.

• Strong skills in crafting hooks and headlines.

• Ability to work quickly without resorting to clichéd phrases or unoriginal puns.

• Comfortable interpreting performance metrics and utilizing them to inform creative choices.

• A keen interest in culture and the platforms where the content is showcased.

• Experience in production settings of various scales, from quick-turn UGC-style content shoots to larger campaign projects.

• Ability to shift focus from broader strategies to specific ad variations.

• Proficient in the native language of paid social media, including Meta, TikTok, and YouTube.

• Capable of working in a fully remote position within the United States.

🏝️ Benefits

• Various medical, dental, and vision plans with substantial employer contributions and coverage options.

• Access to top-tier virtual healthcare services.

• Complimentary Aaptiv membership for fitness and mental wellness.

• Health Savings Account (HSA) with employer contributions.

• Discounts on supplements through Fullscript.

• 12 complimentary therapy sessions per year for employees and eligible dependents.

• Coaching, meditation, and 24/7 access to Spring Health’s digital tools and care navigation.

• 401(k) plan through Betterment that includes a 100% match on the first 3% and a 50% match on the next 2% of contributions; fully vested from day one.

• 18 weeks of fully paid parental leave with flexible phased return options.

• Four weeks of paid transition time at 80% capacity or four days per week.

• 15 vacation days.

• 7 sick/safe days.

• 2 personal days.

• 10 Recharge Days (during Summer and Winter).

• 15 paid company holidays each year.

• A remote-first culture that emphasizes autonomy and clarity.

• A one-time remote work setup stipend of $750.

• Quarterly wellness and workplace stipends of $450 via JOON.

• Pet insurance.

• Life and disability coverage.

• Opportunities for learning and development.