Video Ad Copywriter, Creative Producer

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Create direct-response video advertisement concepts for Meta, focusing on offers, customer challenges, client outcomes, account analytics, and successful creative strategies.

• Craft compelling video ad scripts tailored for Amazon sellers and brands.

• Develop various hooks, angles, and iterations for each concept.

• Transform marketing ideas into scripts ready for production and detailed creative briefs.

• Accurately convey Amazon PPC services, challenges, solutions, outcomes, and offers.

• Investigate competitors, customer pain points, objections, and existing ad creatives.

• Leverage testimonials, screenshots, performance metrics, and other evidence to enhance scripts.

• Confirm claims, figures, and client permissions prior to the publication of ads.

• Prepare and guide founders and on-camera talent when needed.

• Brief video editors, supplying scripts, footage, assets, references, and specific instructions.

• Review edits and provide constructive feedback regarding pacing, messaging, hooks, proof, calls to action, and overall effectiveness.

• Collaborate with the team to ready approved creative content for launch.

• Analyze Meta ad performance and utilize findings to refine hooks, angles, and scripts.

• Keep a well-organized repository of hooks, successful ads, customer testimonials, scripts, and creative concepts.

• Oversee the entire creative development process from angle and script creation through to production.

⛳️ Requirements

• Proven experience in writing direct-response video ad scripts for Meta/Facebook advertisements.

• Proficient understanding of Amazon PPC and the Amazon seller ecosystem.

• Background in marketing agencies, consulting firms, high-ticket services, or similar offerings.

• A portfolio showcasing direct-response video ads or scripts that you have personally developed.

• Knowledge of Meta advertising, creative strategy, and the process of creative testing.

• Experience in transforming customer outcomes, testimonials, or case studies into advertising creatives.

• Familiarity with AI tools for research, data analysis, idea generation, or developing creative angles.

• Native-level English fluency with excellent conversational skills.

• Strong grasp of marketing principles and offer packaging.

• Understanding of direct-response principles, including hooks, pain points, objections, proof, offers, mechanisms, and calls to action.

• Ability to utilize advertising performance data to guide creative decisions.

• Capability to manage scripts, assets, approvals, edits, and deadlines efficiently.

• Must reside and work in North America or the United Kingdom.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible work hours and the option for remote work.

• Opportunities for professional development and career advancement.

• Collaborative and creative work environment.

• Access to the latest tools and technologies in the industry.