Copywriter

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Develop direct-response video scripts tailored for UGC creators, actors, and voice-over talent.

• Organize scripts using performance frameworks such as Hook → Problem → Agitation → Solution → Social Proof → CTA.

• Create visual notes alongside dialogue to assist editors and producers.

• Conduct research on client products, competitors, and customer reviews to discover innovative angles.

• Generate a variety of hook concepts for experimentation.

• Write primary text, headlines, and descriptions for ads on Meta, TikTok, and YouTube.

• Align copy tone with each brand persona.

• Analyze performance data in collaboration with the Strategy team.

• Revise scripts based on drop-off rates and click-through rate performance.

• Update successful ads with new script variations to combat creative fatigue.

⛳️ Requirements

• 2–4 years of experience in copywriting, particularly for DTC brands, e-commerce, or performance marketing agencies.

• Knowledge of the distinction between brand writing and direct response writing.

• Capacity to create engaging hooks, especially within the initial 3 seconds.

• Proficiency in concise writing.

• Awareness of human desires and objections.

• Skill in naturally integrating social proof and urgency into scripts.

• Flexibility in adapting voice across various brand personas and target audiences.

• Native-level proficiency in English.

• Excellent grammar and a command of American English idioms and slang.

• Awareness of cultural nuances for effective advertising strategies.

🏝️ Benefits

• Growth Opportunities: Shape the creative strategy for significant global brands and advance into a Creative Strategist or Lead Copywriter position.

• Relentless Innovation Culture: Act quickly, test continuously, and collaborate with some of the most innovative minds in social media and video production.

• Equal Opportunity Employer with a commitment to diversity.