Marketing Copywriter

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop direct-response scripts for UGC creators, actors, and voice-over talent.

• Organize scripts utilizing performance frameworks such as Hook → Problem → Agitation → Solution → Social Proof → CTA.

• Create visual notes alongside dialogue to assist editors and producers.

• Investigate client products, competitors, and customer feedback to uncover unique creative perspectives.

• Generate diverse hook ideas for testing purposes.

• Write primary text, headlines, and descriptions for advertisements on Meta, TikTok, and YouTube.

• Align copy tone with each brand persona.

• Analyze performance data in collaboration with the Strategy team.

• Revise scripts based on drop-off rates and CTR performance metrics.

• Update successful ads with new script variations to avoid creative fatigue.

⛳️ Requirements

• 2–4 years of experience in copywriting, particularly for DTC brands, e-commerce, or performance marketing agencies.

• Knowledge of the distinction between brand writing and direct response writing.

• Capability to craft hooks that capture attention within the first 3 seconds.

• Strong concise writing skills.

• Comprehension of human desires and objections.

• Ability to integrate social proof and urgency seamlessly into scripts.

• Flexibility to adapt voice for different brand personas and target audiences.

• Native-level proficiency in English.

• Excellent grammar and mastery of American English idioms/slang.

• Awareness of cultural nuances for effective advertising.

🏝️ Benefits

• Growth Opportunities: Shape the creative strategy for major global brands and advance into roles such as Creative Strategist or Lead Copywriter.

• Relentless Innovation Culture: Act quickly, test frequently, and collaborate with some of the most imaginative minds in social media and video production.

• Equal Opportunity Employer dedicated to diversity.