Senior Google Ads Specialist – International E-commerce

This is a fully remote position, open to applicants in Netherlands.

📋 Description

• Assume responsibility for the performance of Google Ads for a single e-commerce brand across various international markets.

• Oversee and enhance Google Ads campaigns including Search, Shopping, Performance Max, and other relevant campaign types.

• Monitor and improve ROAS, CPA, conversion rates, revenue, and overall profitability.

• Be directly responsible for growth, efficiency, and performance within the portfolio.

• Identify opportunities for growth across products, categories, markets, and audience segments.

• Analyze campaign data and transform insights into actionable recommendations.

• Conduct account audits and implement ongoing optimization efforts.

• Collaborate with developers and analytics teams to ensure precise tracking and measurement.

• Work alongside creative and content teams to enhance ad performance and landing page effectiveness.

• Assist in budget planning, forecasting, and performance reporting.

• Keep up-to-date with platform advancements, AI-driven advertising features, and industry best practices.

• Contribute to testing strategies and experimentation frameworks.

• Travel approximately every 4–8 weeks to team hubs for planning sessions, workshops, team gatherings, and strategic discussions.

⛳️ Requirements

• Requires in-house e-commerce experience; agency, consultancy, or freelance-focused experience will not be accepted.

• A minimum of 2 years of direct experience managing Google Ads campaigns.

• Proven hands-on experience with Google Ads in an e-commerce setting, with direct accountability for performance and profitability.

• Strong background in managing Search, Shopping, and Performance Max campaigns.

• Demonstrated experience as part of an in-house e-commerce team.

• Comfortable analyzing large datasets and pinpointing actionable insights.

• Strong grasp of attribution, tracking, and performance measurement.

• Familiarity with Google Analytics 4, Google Tag Manager, and Google Merchant Center.

• Highly analytical with a keen attention to detail.

• Proficient in English, both written and spoken.

• Adaptable to a fast-paced environment with shifting priorities.

• Curious, proactive, and committed to continuous improvement.

• Capable of taking ownership and making independent decisions.

• Comfortable with AI and automation technologies.

• Available to start immediately or as soon as possible.

🏝️ Benefits

• Fully remote work arrangement.

• Occasional travel to Belgrade, Barcelona, London, or other team locations approximately every 4–8 weeks.

• Long-term career opportunity.

• Work within an international team and gain exposure to global markets.