Senior Google Ads Specialist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Create comprehensive advertising strategies with a focus on SEA, Display (GDN), and YouTube.

• Establish, oversee, and enhance campaigns across Google Ads, Microsoft Ads, and YouTube.

• Implement feed-based advertising techniques (Dynamic Search, Retargeting, Prospecting).

• Organize and manage Shopping, Performance Max, and Local campaigns.

• Evaluate data and outcomes, converting insights into actionable advice and specific next steps.

• Take charge of budget distribution, forecasting, and performance objectives within your client portfolio.

• Collaborate with CRO specialists (conversion optimization) and GTM/ABM specialists (data flows & lead generation).

• Report and present outcomes in Looker Studio / GA4, including suggestions for optimization.

• Actively engage in knowledge sharing and innovation within the performance team.

• Daily oversight, optimization, and testing of campaigns (A/B testing, creatives, bidding strategies).

• Utilize Google Ads, GA4, Looker Studio, Channable, Tag Manager, adCore, Trueclicks, and Microsoft Ads.

• Coordinate tracking and conversion measurement with GTM specialists.

• Prepare reports and performance updates for client teams (client communication is managed by Team NL).

• Aim for clear objectives, deadlines, and billable targets.

⛳️ Requirements

• Minimum of 5+ years of experience as a SEA / Digital Advertising Specialist.

• Strong analytical abilities and a commercial mindset.

• Experience with B2B and/or lead generation campaigns.

• Extensive knowledge of SEA, Display, Video, and automation principles.

• Familiarity with tools such as Google Ads / Editor, GA4, Channable, SA360, adCore, Trueclicks, and Microsoft Ads.

• Understanding of feed management, AI-driven bidding techniques, and conversion tracking.

• Proficient in English (Dutch is an advantage).

• Results-oriented approach and a team player within multidisciplinary teams.

• Experience with Paid Social (Meta, LinkedIn, or TikTok Ads) is beneficial - you understand how these channels enhance SEA in an omnichannel strategy.

• Bonus: experience with Dutch clients, market, or language.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional growth and development.

• Collaborative work environment with a focus on innovation.

• Access to cutting-edge tools and technologies.

• Flexible working hours and remote work options.