Senior Google Ads Specialist

This is a fully remote position, open to applicants in Macedonia, +5 more countries.

📋 Description

• Strategically plan, initiate, oversee, and enhance Google Ads campaigns across various platforms including Search, Display, Shopping, YouTube, and Performance Max.

• Formulate and implement paid advertising strategies aimed at lead generation, conversions, return on ad spend (ROAS), and customer acquisition.

• Manage significant monthly advertising budgets while maximizing campaign effectiveness and profitability.

• Conduct comprehensive keyword research, competitor analysis, audience targeting, and bid optimization.

• Continuously monitor and enhance cost per acquisition (CPA), cost per click (CPC), click-through rates (CTR), conversion rates, and ROAS.

• Execute and troubleshoot conversion tracking utilizing Google Tag Manager, GA4, and Google Ads.

• Perform A/B testing on ad copy, landing pages, bidding strategies, and audience segments.

• Analyze campaign performance and provide actionable insights and recommendations.

• Generate detailed performance reports and effectively communicate findings to clients and internal stakeholders.

• Stay updated with the latest Google Ads platform advancements, automation features, and best practices in performance marketing.

⛳️ Requirements

• 4–5+ years of hands-on experience managing Google Ads campaigns, ideally within an agency or a rapidly growing business environment.

• Demonstrated success in scaling effective Google Ads campaigns and achieving measurable ROI.

• Advanced expertise in Google Search Ads, Performance Max, Display, Shopping, and remarketing strategies.

• Strong background in managing and optimizing substantial monthly advertising expenditures.

• Proficient in Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking methodologies.

• Comprehensive understanding of bidding strategies, attribution models, and conversion rate optimization (CRO).

• Exceptional analytical abilities to translate campaign data into actionable business insights.

• Familiarity with Google Looker Studio, reporting dashboards, and performance analysis techniques.

• Strong communication skills with the confidence to present campaign outcomes to various stakeholders.

• Ability to independently manage multiple campaigns, prioritize tasks effectively, and achieve performance targets.

• Excellent proficiency in written and spoken English.

• Google Ads certifications are required.

• Experience managing paid media campaigns for international markets, specifically the US, UK, or Australia.

• Familiarity with Meta Ads, Microsoft Ads, or alternative paid advertising platforms.

• Experience collaborating with SaaS, eCommerce, lead generation, or B2B companies.

• Knowledge of landing page optimization and marketing automation tools.

🏝️ Benefits

• Fully remote position offering a flexible work environment.

• Collaborate with high-growth companies and performance-oriented teams.

• Opportunity to scale campaigns with substantial advertising budgets.

• Performance-driven bonuses linked to campaign achievements.

• Direct collaboration with international clients and marketing leaders.