Senior Google Ads Specialist

This is a fully remote position, open to applicants in Argentina, +5 more countries.

📋 Description

• Strategize, initiate, oversee, and enhance Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max.

• Formulate and implement paid advertising strategies aimed at lead generation, conversions, and revenue enhancement.

• Administer and refine advertising budgets to optimize ROAS and minimize CPA.

• Execute keyword research, conduct competitor analysis, target audiences, and restructure campaigns as necessary.

• Set up and troubleshoot conversion tracking utilizing Google Tag Manager, Google Analytics 4, and Google Ads.

• Conduct A/B testing on ad copy, landing pages, bidding strategies, and audience targeting.

• Evaluate campaign performance and pinpoint opportunities to boost conversion rates and profitability.

• Generate performance reports and relay actionable insights to stakeholders.

• Keep abreast of changes in the Google Ads platform, automation, and industry best practices.

• Assume responsibility for campaign performance and propose enhancements.

⛳️ Requirements

• 4–5+ years of demonstrated, hands-on experience in managing Google Ads campaigns.

• Advanced proficiency in Google Ads, including Search, Shopping, Display, and Performance Max.

• Proven track record of managing and scaling advertising budgets while ensuring strong performance.

• Solid understanding of ROAS, CPA, CPC, CTR, conversion rates, and other essential performance metrics.

• Expertise in Google Analytics 4, Google Tag Manager, and conversion tracking processes.

• Experience in campaign optimization, bidding strategies, audience segmentation, and remarketing techniques.

• Strong analytical capabilities with the skill to convert data into actionable strategies.

• Experience collaborating with international clients, ideally in the UK, US, or Australian markets.

• Exceptional written and verbal communication skills in English.

• Ability to work autonomously, manage multiple campaigns, and achieve performance targets.

• Google Ads certifications are a plus.

• Experience managing paid media for digital marketing agencies is advantageous.

• Familiarity with eCommerce, SaaS, B2B lead generation, or service-oriented businesses is a plus.

• Knowledge of Looker Studio, Google Merchant Center, and landing page optimization is beneficial.

• Experience managing high-budget or multi-account Google Ads portfolios is an asset.

🏝️ Benefits

• Fully remote position with a flexible work environment.

• Collaborate with high-growth companies and performance-oriented teams.

• Opportunity to scale campaigns with substantial ad budgets.

• Performance-based bonuses linked to campaign success.

• Direct engagement with international clients and marketing leaders.