Senior Google Ads Manager, Ecommerce

This is a fully remote position, open to applicants in United States.

📋 Description

• Analyze customer feedback, search queries, objections, and competitor offerings to generate compelling ideas.

• Create brand-consistent messaging and compose, as well as refine, advertisement copy.

• Contribute creative concepts and landing page ideas to the team.

• Manage a prioritized testing framework, establish hypotheses and success criteria, conduct A/B tests, evaluate results, and plan subsequent experiments.

• Implement Google Ads strategies across various formats including Search, Shopping, Performance Max, and others as appropriate.

• Oversee campaign organization, bidding strategies, and budget management.

• Ensure proper conversion tracking, manage Merchant Center and product feeds, and collaborate with the team to resolve issues.

• Evaluate acquisition costs, order values, gross profit, and customer lifetime value.

• Distinguish between branded and non-branded activities, subscriptions, and retail in analyses.

• Communicate insights with the broader marketing team and transform findings into new testing opportunities.

• Make routine account decisions autonomously.

• Coordinate budget increases, offer modifications, and significant strategic changes with the CMO.

• Conduct a paid account diagnosis and suggest a focused messaging test if shortlisted.

⛳️ Requirements

• Extensive expertise in Google Ads.

• Demonstrated success in executing Google Ads for e-commerce.

• Practical experience with Merchant Center, product feeds, conversion tracking, Google Analytics, and attribution.

• Strong commercial acumen related to profitable customer growth, supported by examples of personal achievements.

• Excellent marketing judgment paired with strong writing capabilities.

• Demonstrated curiosity through professional experience.

• Proven method for repeatable testing and experience in developing and executing experiments.

• Proficient written English skills.

• Ability to work independently while collaborating effectively.

• Availability to primarily work during US Eastern business hours at the outset.

• Experience in subscription businesses, alcohol e-commerce, or scaling accounts to six-figure monthly spends is advantageous.

• A CV or LinkedIn profile is mandatory.

• A brief example of a marketing experiment that you have personally developed and executed for an e-commerce Google account is required.

🏝️ Benefits

• Quarterly performance bonuses.

• Direct access to the CMO.

• Assistance from creative and design teams.

• Paid account diagnosis for shortlisted candidates.