Senior Google Ads Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Assume operational oversight for the complete Google Ads account encompassing Search, Shopping, Performance Max, and YouTube.

• Create campaign frameworks, manage bidding strategies and budget distribution, and autonomously carry out continuous A/B testing.

• Collaborate closely with the Head of Growth to operationalize the strategic vision.

• Examine performance metrics and extract actionable optimization strategies.

• Actively engage with attribution and BI tools such as getklar, adtribute, and Triple Whale.

• Guarantee precise tracking using GA4, GTM, server-side tracking, cross-domain tracking, and conversion modeling.

• Offer data-informed insights to the Creative team regarding creatives, landing pages, and advertising messages.

• Leverage AI tools—specifically Claude—for analysis, research, reporting, and process automation.

• Keep abreast of Google updates, competitor activities, and new features, swiftly converting relevant insights into profitable strategies.

⛳️ Requirements

• Several years of demonstrable senior-level experience in operational Google Ads management—preferably within a D2C company with direct accountability for revenue and ROAS.

• Profound knowledge of direct-response marketing.

• Strong proficiency in GA4, Google Tag Manager, server-side tracking, conversion modeling, and cross-domain tracking.

• Familiarity with attribution tools such as Triple Whale, Northbeam, or similar alternatives.

• Comprehensive understanding of data-driven optimization and testing methodologies.

• Organized, self-motivated, and able to thrive in a fast-paced environment without micromanagement.

• Regular use of AI as a productivity enhancer, particularly Claude.

🏝️ Benefits

• Complete responsibility for our Google Ads account—with tangible budget and real impact.

• A strong performance team, backed by an experienced Head of Growth.

• The autonomy of a freelancer paired with the stability and predictability of an employed role.

• Compensation that is commensurate with your level of expertise.

• A professional technical setup, naturally.

• Genuine ownership—you are an entrepreneur within the organization, not merely an executor.

• Two significant offline team events each year, held in Germany and internationally.