Senior Field Marketing Specialist

This is a fully remote position, open to applicants in Florida, +2 more states.

📋 Description

• Take ownership of the US field marketing strategy, including planning, execution, and optimization aligned with regional pipeline, revenue, and target account objectives.

• Collaborate with Sales Leadership and BDRs on quarterly strategies, ABM initiatives, lead follow-up, and shared pipeline goals.

• Develop multi-channel programs that encompass digital, content, webinars, partner initiatives, and strategic events tailored to trends in the US market.

• Craft audience-specific messaging and strategies for CISOs, security leaders, technical practitioners, and talent executives.

• Design targeted strategies to assist Sales in opening doors, expanding buying groups, advancing opportunities, and reviving stalled accounts.

• Oversee comprehensive event execution, including webinars, executive roundtables, and trade shows, ensuring dedicated pre- and post-event follow-up.

• Collaborate with Channel, Technology, and Customer Marketing to implement joint campaigns, utilize customer stories, and foster regional advocacy.

• Manage the US budget, monitor pipeline creation and ROI, and continually optimize campaigns based on sales feedback and data analysis.

• Formulate the US marketing strategy, cultivate relationships with Sales, identify regional priorities and target accounts, initiate campaigns, and establish reporting and optimization practices.

• Work closely with Demand Generation, Partner Marketing, Product Marketing, Content, Digital, Brand, Communications, Customer Marketing, and Marketing Operations.

• Act as the marketing lead for the US market, aligning global marketing priorities with regional needs.

⛳️ Requirements

• Minimum of five years of B2B marketing experience, particularly in field marketing, demand generation, account-based marketing, or integrated campaigns.

• Experience in marketing enterprise SaaS or technology solutions; a background in cybersecurity is highly preferred.

• Proven success in developing regional marketing programs that drive pipeline and revenue growth.

• Expertise in creating marketing strategies that employ multiple channels and tactics beyond just events.

• Strong understanding of enterprise sales cycles, account-based marketing, buying groups, and opportunity acceleration.

• Demonstrated ability to work closely with Sales, Business Development, Partner, and Customer Success teams.

• Practical experience with marketing automation, CRM, ABM, and reporting platforms like HubSpot.

• Capacity to leverage data and business insights to prioritize initiatives, assess performance, and make informed investment decisions.

• Comfortable with both setting strategy and executing programs hands-on.

• Excellent project management skills, with the ability to manage multiple campaigns, stakeholders, budgets, and deadlines.

• Strong communication, collaboration, and stakeholder management abilities.

• Creative, adaptable, and capable of thriving in a fast-paced global organization.

• Must meet Hack The Box's US employment criteria; Hack The Box participates in E-Verify.

🏝️ Benefits

• Medical, Dental & Vision (100% of employee coverage paid by Hack The Box)

• 401K with employer match

• Employer-paid Life and AD&D Insurance

• Supplemental Life Insurance

• Short-term and Long-term Disability

• Healthcare and Dependent Care FSA

• Paid maternity and paternity leave

• 25 days of annual leave

• Home Office Allowance

• Dedicated budget for training and professional development, including participation in conferences

• State-of-the-art equipment

• Full access to the Hack The Box lab offerings