Marketing Manager

This is a fully remote position, open to applicants in Utah.

📋 Description

• Formulate and implement product positioning, messaging, and launch strategies for Print Productivity Suites and integrated workflow solutions.

• Develop battle cards, presentations, and training resources for the sales team.

• Assess customer requirements, competitive trends, and industry insights.

• Create thought leadership materials such as whitepapers, blogs, case studies, and demo videos.

• Partner with marketing to stimulate lead generation for MIS platforms and productivity solutions.

• Align marketing initiatives with the print buyer’s journey from awareness to conversion.

• Collaborate with product management, sales, and channel teams.

• Design co-marketing strategies, promotional content, and enablement programs for channel partners.

• Evaluate and analyze campaign performance, providing data-driven recommendations.

⛳️ Requirements

• A minimum of 4 years of experience in B2B SaaS product marketing or technology within the print industry.

• Bachelor’s degree in Marketing, Business, Communications, or equivalent professional experience.

• Familiarity with Printing MIS, web-to-print, workflow automation, and AI-driven technology and productivity tools is advantageous.

• Strong storytelling abilities with a knack for converting complex solutions into customer-focused benefits.

• Proficiency with CRM and marketing automation platforms, including Salesforce, HubSpot, and Google Analytics.

• Exceptional written and verbal communication skills.

• Self-motivated individual with a results-driven approach and the capability to manage multiple projects in a dynamic environment.

• This is a remote position with limited travel as necessary.

• Candidates must have authorization to work in the United States.

🏝️ Benefits

• Flexible remote work arrangement.

• Limited travel as required.

• Potential for discretionary merit increases.

• Possible bonus opportunities.

• Potential stock options.

• Sales variable compensation incentives for qualifying roles.