Senior Field Marketing Manager

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Oversee a team of eight field marketing specialists across designated geographic areas

• Establish expectations, priorities, and performance goals in alignment with West Fraser’s sales, marketing, customer, and business objectives

• Conduct individual meetings, performance evaluations, site visits, and development planning

• Foster a safe, respectful, inclusive, and collaborative workplace

• Distribute territories, accounts, projects, and workloads to ensure market coverage, customer service, and efficiency

• Manage regional marketing initiatives involving pro-dealers, retail accounts, builders, contractors, architects, engineers, and industrial clients

• Develop and sustain customer relationships through service, follow-ups, technical assistance, and understanding customer requirements

• Lead the promotion of both new and existing West Fraser products, ensuring precise product and application messaging

• Act as a senior subject matter expert for technical inquiries, product applications, building-code matters, and customer issues

• Supervise market intelligence and reporting related to product usage, construction activities, customer demands, competitive challenges, and emerging opportunities

• Collaborate with Sales, Marketing, mill operations, technical resources, Human Resources, and other internal stakeholders

• Ensure prompt resolution of product concerns and claims through documentation, communication, escalation, and coordination

• Evaluate team plans, activities, budgets, and outcomes; identify performance gaps and implement corrective measures or continuous improvement strategies

• Represent West Fraser at customer meetings, industry events, trade associations, conferences, and other market-focused activities

• Provide field insights to organizational planning, product strategies, sales initiatives, and marketing programs

• Exhibit sound judgment, integrity, humility, accountability, teamwork, and responsible decision-making

⛳️ Requirements

• Bachelor's degree in a related discipline or a comparable combination of education and relevant experience in field marketing, sales, construction, building materials, or the wood products sector

• A minimum of ten years of progressively responsible experience in home construction, commercial construction, building materials, industrial markets, wood products, field marketing, technical sales, or a closely related field

• Proven experience in leading, coaching, and developing staff, including setting expectations, managing performance, and facilitating career growth

• In-depth knowledge of construction practices, building materials, building codes, product applications, and the needs of builders, dealers, contractors, and other channel partners

• Demonstrated ability to convert organizational goals into regional plans, team priorities, measurable objectives, and consistent field execution

• Strong business acumen and capacity to analyze market data, customer needs, product usage, performance trends, and competitive threats

• Exceptional planning, organization, prioritization, and time management abilities

• Capacity to lead a geographically dispersed team and manage competing priorities

• Excellent written, verbal, presentation, facilitation, and interpersonal communication skills

• Ability to establish trust, influence decisions, resolve conflicts, and collaborate effectively across functions and organizational levels

• Strong technical aptitude and capability to communicate complex product and application information clearly and accurately

• Proficient in Microsoft Outlook, Word, PowerPoint, Excel, Teams, and other systems utilized for communication, planning, reporting, and performance management

• Willingness and ability to travel regularly within the assigned region and to other locations as business needs dictate

• Must be able to travel by car and air as required

• Education or accreditation in engineering, architecture, building science, construction management, or a related field is a plus

• Advanced knowledge of structural wood products, including OSB, plywood, lumber, and engineered wood products is an advantage

• Experience in reading and interpreting construction documents, specifications, and relevant building-code requirements is a plus

• Experience in developing talent, succession plans, standardized work practices, and measurable continuous improvement initiatives is a plus

• Experience collaborating with sales, marketing, manufacturing, technical, and Human Resources teams in a matrixed organization is an advantage

🏝️ Benefits

• Full-time remote position

• Regular travel within the assigned region and to other locations as business needs arise

• Opportunity to lead, coach, develop, and support a team of eight field marketing professionals

• Opportunity for career development and participation in succession planning

• Involvement in customer meetings, industry events, trade associations, and conferences