Integrated Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of beehiiv’s representation during key moments through campaigns, launches, and events.

• Collaborate with the Creative Director to establish campaign strategy, encompassing messaging, target audience, and timing.

• Manage campaign briefs, channel selection, timelines, partnerships, budgets, measurement, and live execution.

• Oversee integrated campaigns from start to finish.

• Transform creative briefs into comprehensive campaign plans that include objectives, audiences, channels, timelines, budgets, stakeholders, and KPIs.

• Supervise internal team members, agencies, and freelancers while ensuring the timely progress of deliverables, reviews, and deadlines.

• Develop channel strategies across paid media, social platforms, lifecycle marketing, partnerships, out-of-home advertising, and public relations.

• Organize beehiiv’s presence at events, creator and media gatherings, industry conferences, pop-ups, and activations.

• Coordinate venues, production partners, speakers and talent, guest lists, on-site execution, and content capture.

• Create and maintain a recurring calendar of significant events while enhancing performance annually.

• Establish program measurement in collaboration with Growth and Analytics, covering reach, engagement, signups, pipeline, and insights.

• Conduct campaign check-ins, suggest adjustments to budget and channels, and facilitate post-mortems.

• Document playbooks for launches, events, and various campaign types.

⛳️ Requirements

• 4-6+ years of experience in integrated or brand marketing, ideally within the consumer SaaS sector, demonstrating success in leading intricate projects to completion.

• A concept-driven mindset with a strong, informed perspective.

• A proactive approach with a focus on ambition, creating processes that empower cross-functional teams to excel.

• A deep understanding and enthusiasm for go-to-market strategies, messaging, and storytelling tailored for brand-focused campaigns.

• The capability to lead by influence among product, creative, and data teams.

• Exceptional organizational and analytical abilities, with a talent for managing multiple work streams and deadlines simultaneously.

• Proven experience in overseeing on-site execution for significant projects, including location scouting, vendor management, and overall event coordination.

🏝️ Benefits

• Competitive salary.

• Stock options.

• Health, dental, and vision insurance.

• 401(k) employer match.

• Unlimited PTO (with a minimum of 10 mandatory days per year).

• Annual in-person team offsite.

• Unlimited book budget.

• Monthly Wellness Days (every third Friday of the month).