Senior Director, Offline Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the strategy to sustain the rapid expansion of the offline marketing program.

• Identify tactics, partnerships, inventory, and formats that enhance reach while achieving efficiency goals.

• Develop a multi-year offline strategy and oversee planning, execution, and monitoring across all channels.

• Collaborate with teams from Creative, Analytics, MarTech, Growth Product, and Finance.

• Manage offline budget distribution and forecasting.

• Balance immediate efficiency with long-term growth across various channels and partners.

• Track weekly and monthly performance through a direct-response framework, focusing on CPL and ROAS.

• Create methods to assess long-term and brand impact, including TV halo effects, brand lift, and delayed responses.

• Convert measurement insights into investment strategies and communicate findings to senior leadership and Finance.

• Oversee and negotiate with agencies, networks, publishers, and direct mail vendors.

• Design and execute tests on new channels, formats, partners, and strategies.

• Present findings and suggest modifications to processes and playbook.

• Act as the internal subject matter expert on offline and emerging channels.

⛳️ Requirements

• Proven track record of significantly growing offline channels in-house at a high-growth, direct-response B2C organization.

• Experience in the Fintech or Insurtech sectors is preferred.

• 8+ years of experience in direct response marketing.

• 5+ years of experience managing offline or multi-channel initiatives where customer acquisition was the main growth catalyst.

• Proficient in direct-response metrics.

• Experience in evaluating the long-term impact of broad-reach media using MMM, geo-testing, lift studies, and halo analysis.

• Practical experience in planning, purchasing, and negotiating across Linear TV, streaming/OTT, podcasts, radio, and direct mail.

• Advanced skills in Excel.

• Proficient in using BI tools such as Tableau.

• Experience collaborating with AdTech, MarTech, and Data teams.

• Methodical approach to testing, iterating, and scaling based on data-driven insights.

• Capability to work independently, acquire knowledge rapidly, and prioritize tasks in a fast-paced startup environment.

🏝️ Benefits

• Base salary ranging from $183,000 to $322,000 annually.

• Applicable bonuses.

• Equity options.

• Comprehensive benefits for US employees.

• A diverse, inclusive, and authentic workplace.

• Commitment to equal opportunity employment.