Field Marketing Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Act as the main regional marketing liaison for distributors and sales teams.

• Implement national marketing initiatives at the local market level.

• Create and uphold a regional marketing calendar.

• Assist with retail and on-premise promotions, activations, and trade programs.

• Discover local opportunities that enhance consumer engagement and distribution.

• Organize and oversee sampling events, sponsorships, festivals, golf tournaments, venue activations, and community gatherings.

• Handle event logistics, staffing, promotional materials, permits, and product coordination.

• Ensure impeccable execution of brand experiences.

• Monitor event performance and provide summary reports.

• Aid in scheduling, communication, training logistics, and the deployment of regional brand ambassadors.

• Coordinate the production and installation of marketing materials.

• Manage vendor relationships, quotes, timelines, and project completion.

• Oversee marketing budgets, invoices, expenses, and inventory tracking.

• Cultivate partnerships with distributors, retailers, venue operators, and local organizations.

• Represent Good Boy Vodka at industry events and essential meetings.

• Recognize new sponsorship, activation, and partnership prospects.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Communications, or a related discipline is preferred.

• A minimum of 3 years of experience in beverage alcohol, consumer packaged goods (CPG), event marketing, trade marketing, field marketing, or brand marketing.

• Strong project management and organizational capabilities.

• Capacity to juggle multiple priorities in a fast-paced environment.

• Exceptional communication and relationship-building skills.

• A self-motivated individual with a hands-on approach and problem-solving attitude.

• Proficiency in Microsoft Office and Google Workspace.

• Willingness to travel approximately 30-40%, including evenings and weekends as required for events.

🏝️ Benefits

• Medical Insurance

• Dental Insurance

• Vision Insurance

• Paid Time Off (PTO)

• Additional comprehensive employee benefits

• Opportunity to represent and expand an exciting consumer brand

• Dynamic, entrepreneurial, and collaborative culture