Senior Channel Field Marketing Manager, Iberia – Italy

This is a fully remote position, open to applicants in France.

📋 Description

• Take ownership of and implement the integrated marketing strategy for Iberia and Italy, ensuring alignment with EMEA revenue goals and sales objectives.

• Focus on Spain as a priority for investment while expanding programs to other countries within the region.

• Adapt corporate campaigns into localized regional initiatives that generate measurable pipeline and enhance partner engagement.

• Create multi-touch programs that include events, webinars, direct mailers, roundtables, digital marketing, social media, and Account-Based Marketing (ABM).

• Assist regional sales teams with strategic campaign planning, market intelligence, and program execution.

• Develop and implement partner marketing strategies in collaboration with resellers, distributors, Managed Security Service Providers (MSSPs), alliances, and channel ecosystem partners.

• Drive Market Development Fund (MDF) and co-marketing investments towards achieving measurable pipeline results.

• Initiate partner-driven demand generation campaigns, enablement programs, and joint marketing activities with the channel team.

• Enhance relationships with channel sales leaders and partner account management teams.

• Oversee lead flow management, alignment of nurturing processes, conversion optimization, and follow-up procedures with Sales Development Representatives (SDRs) and sales teams.

• Track campaign performance and make optimizations based on Return on Investment (ROI), conversion rates, and pipeline metrics.

• Prepare quarterly business reviews and performance reports for leadership.

• Share best practices throughout EMEA and contribute to the development of scalable regional programs.

⛳️ Requirements

• A minimum of 6 years of experience in B2B technology marketing, preferably in the Cybersecurity sector.

• Proven track record in marketing to the Iberia and Italy regions.

• Strong background in field marketing, channel/partner marketing, and demand generation.

• Demonstrated success in supporting revenue teams and achieving measurable pipeline growth.

• Familiarity with indirect marketing channels, including Value-Added Resellers (VARs), distributors, alliances, and service providers.

• Strong commercial awareness and the capability to prioritize investments based on market opportunities.

• Ability to navigate matrixed, fast-paced environments with ease.

• Exceptional executive communication and stakeholder management skills.

• Proficient in using Salesforce (referred to as SDFC), Asana, Reachdesk, G-Suite, ZoomInfo, and ON24.

• Fluent in Spanish, Italian, and English.

• Understanding of cybersecurity categories, including cloud security, endpoint protection, identity management, Security Operations Center (SOC), threat intelligence, zero trust, or managed security.

• Experience with ABM strategies and engaging enterprise accounts.

🏝️ Benefits

• Equity package in the form of stock options for all full-time positions.

• Competitive salary and comprehensive benefits.

• Opportunities for career development.

• An inclusive workplace culture.

• A collaborative environment that fosters creativity and innovative thinking.