Integrated Marketing Lead

This is a fully remote position, open to applicants in North America.

📋 Description

• Develop and implement social media-driven campaigns from initial concept to evaluation.

• Assist in launching partner and product initiatives through coordinated social media, influencer engagement, and paid promotions.

• Contribute to integrated marketing efforts across digital platforms, social media, paid advertising, influencer relations, and events.

• Collaborate with the growth marketing contractor to ensure that paid campaigns align with key launches and initiatives.

• Investigate, assess, and oversee the brand's presence on new and emerging social media platforms.

• Conduct social listening to gather community and customer insights for Product and other departments.

• Manage daily social media activities and content creation across Walrus channels.

• Develop and expand the Walrus YouTube channel, focusing on content planning, uploads, and optimization.

• Maintain content calendars and create as well as edit channel-specific social media copy.

• Establish channel-specific voice guidelines for LinkedIn, X, YouTube, and other platforms.

• Collaborate with Content and Community teams to produce user-centered content.

• Organize and facilitate Walrus-hosted X Spaces.

• Enhance executive communications and provide guidance on leadership's social media presence.

• Create and manage a B2B influencer program, which includes overseeing paid collaborations, contracts, budgets, and agency relations.

• Coordinate influencer content for campaigns, product launches, and events while assessing their effectiveness.

• Assist in event execution and oversee brand representation, merchandise, guerrilla marketing, and influencer activations.

• Lead digital and social initiatives surrounding events.

• Manage specific partner marketing campaigns from planning to reporting.

• Facilitate co-marketing efforts, joint announcements, customer stories, and case studies.

• Execute partner campaigns across owned channels including social media, YouTube, and X Spaces.

• Aid in establishing growth marketing strategies and work with the growth marketing contractor.

• Analyze paid performance against lead, developer sign-up, and pipeline targets.

• Ensure consistency in messaging and branding across paid campaigns.

• Oversee marketing projects, timelines, editorial calendars, and delivery tracking.

• Develop and share AI workflows and tools for content creation and campaign management.

• Work collaboratively with Design, DevRel, Education, Content, Community, Growth, Product Marketing, Partner Marketing, and Communications teams.

⛳️ Requirements

• 6–9 years of experience in integrated, social, or growth marketing.

• Proven experience managing B2B brand social media channels.

• Background in running influencer programs, including paid collaborations with B2B thought leaders, agency management, contracts, and budgets.

• Practical experience in paid or growth marketing, including strategic development and performance evaluation against pipeline, lead, and sign-up targets.

• Experience working with agencies or contractors responsible for daily operations.

• Experience supporting events, including merchandise, on-site activations, and guerrilla marketing tactics.

• Proven experience in executing partner or co-marketing campaigns with enterprise clients or ecosystem partners.

• Strong B2B marketing background, preferably with enterprise audiences.

• Proficient in social listening and translating insights into content and campaign strategies.

• Experience assisting executive or leadership communications on social media platforms.

• Excellent organizational and project management abilities.

• Strong written and verbal communication skills.

• Familiarity with social media management and listening tools, paid advertising platforms, analytics tools, and content management systems.

• Experience in building AI workflows for marketing content and operations is an advantage.

• Solid grasp of copywriting, SEO, PPC, and analytics.

• Creative problem-solving abilities and attention to detail.

• Capacity to work independently as well as collaboratively in a fast-paced environment.

• Willingness to travel approximately 15% of the time.

🏝️ Benefits

• Flexible remote work arrangement.

• Approximately 15% travel associated with events.