Senior Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of 1:1 and 1:few account-based marketing strategy and execution for key Enterprise accounts.

• Collaborate with Enterprise Sales teams during bi-weekly account planning meetings.

• Create customized plans for targeted accounts.

• Design buying-group strategies with synchronized, personalized messaging throughout the buyer's journey.

• Serve as a strategic advisor to the Sales team.

• Spot opportunities, address challenges, and align marketing initiatives with account objectives.

• Coordinate efforts across digital, content, demand generation, field marketing, product marketing, and marketing operations teams.

• Manage account progression and ensure closed-loop reporting.

• Achieve measurable results on pipeline and closed-won outcomes, accompanied by actionable recommendations.

• Supervise program budgets and monitor expenses at both account and play levels.

⛳️ Requirements

• Over 6 years of experience in ABM, demand generation, and enterprise B2B marketing, particularly in SaaS and high-tech environments.

• Proven track record of developing and executing 1:1 and 1:few ABM programs.

• Expertise in account selection, mapping buying committees, and crafting personalized content and campaigns.

• Knowledge of personalized digital strategies, direct mail, account landing pages, content syndication, and account-level events.

• Experience collaborating directly with enterprise Account Executives and sales leadership on account strategies.

• Background in conducting account planning sessions.

• Capability to navigate complex account and pipeline challenges.

• Familiarity with ABM metrics and the complexities of multi-touch attribution.

• Bachelor's degree or equivalent experience is required.

• Previous experience utilizing AI tools.

• Must be a resident of the US.

• Strong attention to detail, executive presence, and excellent communication skills.

• Ability to influence stakeholders at all levels within the organization.

• Capacity to manage multiple priorities in a dynamic environment.

🏝️ Benefits

• Initial RSU grant with no vesting cliff.

• Ongoing equity refresh opportunities based on performance.

• Performance-based bonus and variable pay.

• Flexible, employee-directed remote work model.

• Stipend for professional development.

• Comprehensive health insurance plans.

• Parental leave programs.

• Flexible working arrangements.

• Commitment to equal opportunity and reasonable accommodations.