Principal Marketing Manager – Contract

This is a fully remote position, open to applicants in Washington.

📋 Description

• Spearhead the comprehensive global go-to-market strategy and planning for Marathon.

• Convert franchise strategy, product roadmaps, audience insights, and business goals into integrated marketing plans.

• Create audience-focused plans that encompass acquisition, reactivation, retention, engagement, and long-term player value.

• Establish and oversee cross-functional GTM operating rhythms, planning milestones, readiness reviews, decision points, dependency management, risk tracking, and post-launch evaluations.

• Align senior stakeholders and execution partners on priorities, roles, trade-offs, and success metrics.

• Identify GTM risks and opportunities, driving resolutions across Publishing, Development, and regional teams.

• Collaborate with Brand and Creative teams on campaigns and player experiences.

• Tailor global strategies for North America, EMEA, APAC, and LATAM regions.

• Set audience targets, performance benchmarks, measurement plans, and budget efficiency objectives.

• Define, track, and report on franchise and campaign KPIs.

• Lead marketing performance evaluations and convert insights into optimization strategies.

• Oversee global paid media strategy, budget allocation, and partnerships with agencies.

• Collaborate with Product Management and Development on relationships with first-party platforms.

• Direct agencies, vendors, and execution partners through briefs, scopes, budget management, and feedback.

⛳️ Requirements

• Over 7 years of experience in leading integrated marketing, product marketing, or GTM strategy within gaming, technology, entertainment, or another complex consumer sector.

• Proven experience in managing complex, cross-functional launches or live-service marketing initiatives.

• In-depth knowledge of game franchises and online player communities.

• Strong grasp of the complete marketing mix, including brand, product marketing, community engagement, communications, creative strategies, partnerships, lifecycle marketing, organic channels, paid media, and player acquisition.

• Ability to convert product strategy, audience insights, and business objectives into GTM decisions, integrated plans, and investment recommendations.

• Demonstrated ability to influence senior leaders and align teams without direct authority.

• Excellent analytical skills and commercial acumen.

• Experience in defining success metrics and utilizing performance data, research, and player insights.

• Outstanding written, verbal, and presentation communication abilities.

• Capacity to create clarity across multiple complex workstreams and drive timely resolutions.

• Solid judgment and adaptability in facing high-pressure business challenges.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Matching 401(k)

• Paid time off

• Wellness program

• Employee discounts for Sony products

• May qualify for a bonus package