B2B Marketing Manager – Contract

This is a fully remote position, open to applicants in Canada.

📋 Description

• Design and implement B2B marketing strategies that foster lead generation, enhance client engagement, and increase brand visibility.

• Strategize and oversee multi-channel marketing campaigns utilizing email, LinkedIn, paid media, webinars, and events.

• Develop and modify landing pages, email content, event materials, and LinkedIn posts.

• Identify key target audiences, customize messaging, and collaborate with Business Development on focused outreach efforts.

• Evaluate campaign outcomes, track essential metrics, and deliver actionable recommendations.

• Collaborate with Compliance and internal teams to ensure marketing materials are accurate, timely, and compliant with regulations.

• Keep updated on trends in digital assets, the needs of institutional investors, and best practices in B2B marketing.

⛳️ Requirements

• 3 to 5 years of experience in B2B marketing, demand generation, campaign management, and event coordination, preferably in the digital assets or asset management sectors.

• Comprehensive understanding of lead generation and nurturing strategies.

• Strong analytical abilities and comfort in using campaign data to evaluate performance, pinpoint opportunities, and suggest enhancements.

• Proficient in HubSpot, particularly in email marketing campaigns, lists/segments, automations, landing pages, marketing events, and webinars.

• Familiarity with PowerPoint, Excel, AI-driven productivity tools, and marketing analytics platforms such as HubSpot Reporting, Google Analytics, Google Search Console, and Hotjar.

• Solid comprehension of LinkedIn and X as B2B marketing platforms, encompassing both organic and paid strategies.

• Exceptional writing and messaging capabilities.

• Capacity to juggle multiple priorities, deadlines, stakeholders, and approvals.

• Skills in cross-functional collaboration.

• Must have eligibility to work in Canada.

• A keen interest in digital assets, blockchain, capital markets, and institutional investors is advantageous.

🏝️ Benefits

• Competitive salary including a discretionary bonus.

• A remote-first team with a flexible work culture focused on results.

• Annual company retreats for connection, collaboration, and rejuvenation.

• Days off for birthdays.

• Unlimited vacation policy.