Senior Field Marketing Events Manager

This is a fully remote position, open to applicants in Texas, +1 more state.

📋 Description

• Take charge of the complete strategy, planning, and execution of corporate, sales, and field marketing events within the Ads and Programmatic sector.

• Oversee trade shows, regional customer events, executive programs, and partner activations.

• Collaborate with Sales and Regional Marketing to drive pipeline and generate demand through events.

• Work with Sales on strategies for event audiences, invite lists, account prioritization, and follow-up actions.

• Lead the sourcing and contracting of venues, manage vendors and agencies, handle catering, transportation, A/V, and on-site execution.

• Coordinate timelines to ensure deadlines are met and stakeholders are kept informed.

• Manage event registration and attendance tracking using event platforms.

• Collaborate with marketing operations for post-event reporting, lead flow, and ROI evaluation.

• Analyze performance metrics and suggest improvements for future regional and global initiatives.

• Act as a trusted advisor to internal partners.

• Supervise event budgets, create purchase orders, obtain approvals, and reconcile with Finance and Procurement.

• Work closely with internal teams from marketing, product, and sales to meet Ads and Programmatic business objectives in North America.

⛳️ Requirements

• A minimum of 8 years of experience in field marketing, event marketing, or experiential marketing, emphasizing sales-aligned, pipeline-driven programs.

• Demonstrated experience in cross-functional collaboration with Marketing, Sales, Field Marketing, Finance, Procurement, and external vendors or agencies.

• Strong grasp of ground-level execution and strategic context.

• Highly organized and capable of managing multiple concurrent programs with changing priorities.

• Proactive and detail-oriented approach to addressing problems.

• Ability to adapt as deliverables and requests evolve during projects.

• Willingness to travel 30% of the time.

• Experience in the technology or advertising sectors.

• Familiarity with CRM and marketing automation tools, such as Salesforce and Marketo.

• Experience with technology platforms like Splash, Rainfocus, and Google Suite.

• Adequate proficiency in English for professional verbal and written communication.

🏝️ Benefits

• Comprehensive health, life, and disability insurance.

• Commute subsidy.

• Employee stock ownership.

• Competitive retirement/pension plans.

• Generous vacation and personal days.

• Leave and family-care programs for new parents.

• Office snacks.

• Mental Health and Wellbeing programs and support.

• Employee Resource Groups.

• Global Employee Assistance Program.

• Training and development opportunities.

• Volunteering and donation matching initiatives.

• Equity awards.

• Participation in company incentive programs, including annual discretionary bonuses or sales commissions.