Event and Conference Manager

This is a fully remote position, open to applicants in Florida.

📋 Description

• Take full ownership of Funnel's events and conferences calendar, managing all aspects from ideation and logistics to vendor negotiations, branding, and on-site execution.

• Lead the commercial strategy for events by collaborating with SDRs and sales for targeted outreach, coordinating with demand generation for lead follow-up, and supporting ABM campaigns.

• Oversee four annual industry conferences, ensuring a strong presence through tradeshow booths and VIP parties.

• Manage one annual user conference, known as The Forum.

• Facilitate one annual employee conference, Funnel Fest.

• Assist up to a dozen local apartment associations alongside account representatives.

• Organize six in-office events, including board meetings, leadership offsites, and VIP meetings.

• Coordinate Regional Lunch & Learn events, Regional VIP gatherings, LinkedIn Live sessions, and webinars.

• Conceptualize booth designs and VIP experiences in collaboration with external vendors.

• Collaborate with the marketing team to build and maintain the events calendar.

• Finalize promotional materials, swag, and VIP gifts in partnership with graphic design.

• Handle venue selection, A/V needs, catering, shipping, and vendor negotiations.

• Set up and manage event management platforms, including registration, check-in, and lead capture tools.

• Oversee registration sites and event landing pages.

• Travel to serve as the on-site point of contact for industry conferences, The Forum, and Funnel Fest; support local or regional events as necessary.

• Plan outreach in collaboration with SDRs and sales, including target account lists, invite cadence, and follow-up responsibilities.

• Partner with demand generation for post-event follow-up initiatives.

• Assist ABM campaigns through account selection, personalized outreach, and executive experiences.

• Distribute attendee lists, overview decks, and event details to internal stakeholders.

• Monitor and report on event and campaign ROI, pipeline sourced and influenced, cost per lead, and conversion rates.

• Build relationships with industry partners to promote collaborative events.

• Recruit, train, and oversee on-site event staff and contracted support.

• Lead the Funnel event team on-site to foster attendee relationships that support sales objectives.

• For local candidates in Tampa, ensure the Odessa, FL office is well-maintained and stocked, staffing it up to two days per week.

• Create and manage event budgets and marketing plans aligned with approved objectives.

• Assess event opportunities before allocating budget or staff resources.

• Administer planning, marketing, servicing, and administration within approved budgets.

• Perform additional duties as assigned and adjusted at the manager’s discretion.

⛳️ Requirements

• A minimum of 6 years of progressive experience in event or field marketing management, preferably in B2B SaaS or a similar field.

• Hands-on experience with setting up and administering event management platforms (e.g., Whova, Cvent, Splash, Bizzabo, or similar) and other registration/lead capture tools.

• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo, or similar) for outreach and follow-up tracking.

• Outstanding interpersonal skills with a proven ability to work cross-functionally, particularly with sales and SDR teams.

• Excellent presentation abilities, both in virtual formats and in-person settings.

• Demonstrated success in running events that generate pipeline, not just attendance.

• Strong verbal and written communication skills.

• A degree in hotel/hospitality is a plus, but not mandatory.

• Experience with ABM strategy and execution is a plus.

• Local candidates from Odessa/Tampa, FL are preferred.

• Willingness to travel: 20%.

• Employees must be capable of performing all essential job functions, with or without reasonable accommodation.

🏝️ Benefits

• Health insurance.

• Dental and Vision insurance.

• Company-paid Life/AD&D.

• Long-term Disability insurance.

• Short-term Disability insurance.

• Term Life insurance.

• Flexible Spending Account (FSA).

• Health Savings Account (HSA).

• Retirement Plan with a 2% company match.

• Employee Assistance Program (EAP).

• Remote/Hybrid work opportunities.

• Uncapped Discretionary Time Off.

• Sick Leave.

• 14 paid holidays.

• One-time remote work stipend.

• Employee recognition program.

• Employee-led Groups (ELGs).

• Unlimited PTO.

• Benefits that commence on your first day of employment.