Senior Field & Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the North America field and demand strategy aligned with pipeline and revenue objectives.

• Collaborate with regional sales leaders to establish quarterly plans, assess outcomes, and identify target accounts.

• Organize and execute executive dinners, roundtables, regional events, roadshows, trade shows, customer programs, and user groups.

• Manage partner and co-marketing initiatives with cloud and technology partners, including activities funded by MDF.

• Oversee paid media, email campaigns, webinars, content syndication, nurturing, and retargeting initiatives.

• Design and implement account-based and pipeline acceleration strategies for key accounts.

• Control the regional field and campaign calendar, event budgets, vendor relations, and reporting from forecasts to actuals.

• Collaborate on messaging, positioning, product launches, and development of persona-based campaigns.

• Create landing pages, campaign assets, nurturing journeys, and conversion paths in partnership with content, brand, and web teams.

• Ensure proper campaign setup, attribution, reporting, lead routing, and funnel visibility in conjunction with marketing operations.

• Manage event and hand-raiser follow-ups with the BDR team within agreed service level agreements (SLAs).

• Provide weekly reports on MQLs, MQL-to-SQL conversion rates, Stage 1 pipeline status, and cost per opportunity.

• Enhance channel mix, messaging, offers, segmentation, workflows, automation, and scalable execution models.

• Drive improvements in pipeline creation, opportunity acceleration, revenue contributions, and cross-functional alignment.

⛳️ Requirements

• A minimum of 7 years of experience in B2B field marketing and demand generation, preferably in SaaS or enterprise technology.

• Demonstrated ownership of both field and digital demand generation programs.

• Proven experience in planning and executing executive events, roundtables, and regional programs from start to finish.

• Solid background in managing regional field and demand initiatives across North America.

• A successful track record of integrated campaigns that drive qualified pipeline and revenue impact.

• Experience collaborating with regional sales leaders on plans, trade-offs, and follow-up SLAs.

• Capability to oversee top-of-funnel demand generation as well as mid- and late-funnel pipeline acceleration.

• Practical experience with events, executive programs, partner co-marketing, account-based marketing (ABM), paid social, search, email, webinars, and nurturing campaigns.

• Strong analytical abilities for budget allocation, optimization, and stakeholder discussions.

• Comfortable operating in a fast-paced environment and building processes while executing tasks.

• Excellent project management and communication skills.

• Willingness to travel frequently across North America for regional events and sales planning.

• Ability to influence cross-functional teams and work effectively across various functions and organizational levels.

🏝️ Benefits

• Unlimited BEE-Flexible PTO that combines vacation, sick leave, and personal days.

• Paid U.S. holidays.

• Two dedicated Bee-Giving Days for volunteering activities.

• Comprehensive medical, dental, and vision insurance from day one.

• High Deductible Health Plan (HDHP) option with company contributions to Health Savings Accounts (HSA).

• Competitive 401(k) company match with both pre-tax and Roth options available.

• Company-funded life and AD&D insurance.

• Company-sponsored Short Term and Long Term Disability protection.

• Company-funded Employee Assistance Program.

• Sponsored Headspace account for mental wellness.

• Dedicated Care Concierge service available in the U.S.

• Monthly stipend for work-from-home setup.

• Hybrid office option for employees based in Denver, CO.

• Stock options available.

• Variable bonuses based on performance.

• Opportunities for professional growth within a collaborative global team environment.