Senior Field & Channel Marketing Manager – West

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with Sales leadership to ensure event investments align with territory and account priorities.

• Create scalable playbooks for event planning, execution, and follow-up activities.

• Develop and oversee event budgets while maintaining a strong focus on ROI discipline.

• Establish standardized procedures for planning, tracking, and post-event follow-up.

• Implement scalable systems for registration tracking, lead capture, routing, and enforcing SLAs.

• Foster pre-event enablement and rigorous post-event follow-up across Sales teams.

• Define and monitor KPIs, including pipeline generation and influence, revenue attribution, cost per opportunity, event ROI, and meeting conversion rates.

• Provide executive-level reporting and insights.

• Continuously optimize the channel mix based on performance analytics.

• Utilize marketing automation and CRM systems to evaluate impact.

• Design and execute remarkable in-person experiences and innovative events.

• Partner with sales and leadership to expedite deals and enhance customer relationships.

⛳️ Requirements

• Over 8 years of B2B marketing experience, including more than 4 years in field or event marketing.

• Proven experience managing and executing large-scale tradeshows and high-volume field programs.

• Demonstrated success in driving pipeline and revenue through event initiatives.

• Experience in budgeting and forecasting ROI effectively.

• Proven track record as a people manager, with experience in leading and developing direct reports.

• Background in high-growth B2B SaaS environments is essential.

• Familiarity with Salesforce and marketing automation platforms is a must.

• Prior experience in a startup or hyper-growth company is preferred.

• Experience in designing and optimizing account-based marketing (ABM) strategies in collaboration with demand generation teams.

• Strong analytical and operational mindset; adept at working within CRM and marketing automation systems.

• Ability to operate strategically as well as tactically.

• Exceptional skills in cross-functional collaboration.

• Highly organized with robust project management abilities.

• Strong executive presence and comfort in presenting performance metrics to leadership.

• A passion for process improvement and scalable systems.

🏝️ Benefits

• Flexible remote work arrangement.

• An inclusive workplace culture.

• Commitment to equal opportunity employment.

• A work environment free from discrimination and harassment.