Senior Meta Ads Strategist, Media Buyer

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Oversee Meta strategy and daily operations for client accounts.

• Develop, organize, manage budgets, experiment, and expand campaigns.

• Handle $100K+ in Meta expenditures per month per account, targeting MER, ROAS, and CPA metrics.

• Adjust strategies in response to performance metrics, client demands, or platform updates.

• Relay changes and the reasoning behind them to clients effectively.

• Ensure proper naming conventions, up-to-date change logs, documented tests, and transparent pacing.

• Set up and conduct quality assurance on pixel, CAPI, event quality, catalog, and feed health tracking.

• Implement structured creative testing, brief creatives, evaluate deliverables, and link creative performance to platform strategies.

• Provide support for Google, TikTok, and other channels impacting client accounts.

• Offer guidance on cross-channel budget distribution.

• Spearhead the Meta segment of client calls, clearly articulating performance insights.

• Deliver actionable recommendations and assertively address requests that may not benefit the client.

• Respond to client inquiries promptly and professionally.

⛳️ Requirements

• A minimum of 4 years of direct experience in paid social at an agency or rapidly growing brand.

• Proven track record of managing Meta budgets exceeding $300K per month on at least one account, with evidence of efficiency improvements.

• Extensive knowledge of Meta platforms: Advantage+, CBO, signal quality, CAPI, and incrementality.

• Experience in DTC or e-commerce sectors.

• Background in premium or luxury average order value is a significant advantage.

• Demonstrated ability to manage multiple high-spending accounts simultaneously without oversight.

• Strong instincts for client service.

• Familiarity with Google Ads.

• Proficient in GA4, Looker Studio, Shopify, and attribution concepts.

• Fluent and confident in English with excellent client communication skills.

• Ability to thrive in a fast-paced remote work environment where priorities may shift.

• Residing in the US or Canada, with availability to overlap with EST time zones for client interactions.

🏝️ Benefits

• Paid time off.

• Paid company holidays.

• Flexible Fridays.

• Remote-first collaborative work environment.

• Opportunities for quarterly bonuses.