Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the field marketing collaboration with regional sales teams.

• Create and implement a proactive regional events strategy 6–9 months ahead.

• Ensure alignment of field activities with current marketing campaigns, content, and messaging.

• Enhance product knowledge and identify opportunities for content and field marketing alignment.

• Foster regional communities of customers and prospects to expedite pipeline development.

• Cultivate customer relationships to source event speakers and generate case-study and advocacy content.

• Collaborate with RVPs to report on the health of regional business.

• Monitor, evaluate, and communicate the impact of programs, experiments, and failures.

• Manage the budget and expenditures to achieve a substantial return on investment.

• Work alongside sales leadership on territory planning and quarterly business reviews.

• Champion sales priorities within the marketing department.

• Establish co-marketing partnerships with Technology and System Integrator partners.

• Utilize data to guide demand generation strategies, target account plans, and paid investments.

• Drive integrated marketing across channels and plan activities in advance.

• Report to the Global Director - Field & Partner Marketing.

⛳️ Requirements

• A minimum of 5 years in Field and/or Partner Marketing experience.

• 5–7 years of experience in the B2B SaaS industry.

• Proven experience collaborating with and supporting international sales teams.

• Ability to forge strong, trusting relationships with sales and work effectively with marketing and product teams.

• Strategic planning skills, capable of thinking 6–9 months ahead and linking field programs to larger campaigns.

• Experience in building regional customer communities and nurturing relationships into speakers, references, and narratives.

• A successful history of executing innovative and impactful field marketing programs for both executive and practitioner audiences.

• Demonstrated ability to collaborate with prospects, customers, sales, marketing, and executive teams to influence both early- and late-stage pipelines.

• Competence in reporting on regional business conditions and partnering with sales leadership/RVPs.

• Detail-oriented, organized, and capable of meeting deadlines.

• Experience supporting both direct sales and channel sales teams.

• A sense of humor, genuine personality, and a human-first mindset are highly valued.

🏝️ Benefits

• Competitive salary with equity options and 401k contributions.

• Comprehensive healthcare benefits including dental and vision coverage.

• Flexible paid time off and designated holiday leave.

• 12 weeks of leave for new parents or family needs.

• Access to personal and professional development resources.