Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the field marketing relationship with regional sales teams.

• Create and implement a proactive regional events strategy 6–9 months in advance.

• Align field activities with ongoing marketing campaigns, content, and messaging.

• Enhance product knowledge to pinpoint intersections between content and field marketing.

• Foster regional communities of customers and prospects to expedite pipeline growth.

• Cultivate customer relationships and source customer speakers for both regional and national events.

• Provide customer stories to marketing for case studies and advocacy content.

• Report on the regional business health alongside RVPs.

• Monitor, evaluate, and communicate the impact of programs, experiments, and failures.

• Manage the budget and expenditures to ensure substantial return on investment.

• Collaborate with sales leadership on territory planning and conduct quarterly business reviews.

• Champion sales priorities within the marketing department.

• Establish co-marketing partnerships with Technology and System Integrator partners.

• Utilize data to guide demand generation strategies, target account plans, and paid investments.

• Propel cross-channel and integrated marketing through advanced planning.

⛳️ Requirements

• Over 5 years of relevant experience in Field and/or Partner Marketing.

• 5–7 years of experience in the B2B SaaS industry.

• Proven experience in supporting and collaborating with international sales teams.

• Capability to build close, trusting relationships with sales and effectively collaborate with marketing and product teams.

• Experience in strategic planning, thinking 6–9 months ahead while connecting field programs to larger campaigns.

• Proficient in building regional customer communities and transforming customer relationships into speakers, references, and stories.

• Successful track record in executing innovative and impactful field marketing programs for executive and practitioner audiences.

• Demonstrated ability to collaborate with prospects, customers, sales, marketing, and executive teams to influence early- and late-stage pipeline.

• Comfortable providing business reports and partnering with RVPs to present a comprehensive regional business overview.

• Detail-oriented, organized, and capable of meeting deadlines.

• Experience in supporting both direct sales and channel sales teams.

• A sense of humor, authentic self, and a human-first mindset are advantageous.

🏝️ Benefits

• Competitive salary complemented by equity and a 401k plan.

• Comprehensive healthcare plan including dental and vision coverage.

• Flexible paid time off along with paid holiday leave.

• 12 weeks of parental or family leave for new parents.

• Access to personal and professional development resources.