Account-Based Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement account-based marketing strategies that align with enterprise pipeline goals, sales priorities, and demand generation initiatives.

• Work with Sales leadership and account teams to identify and prioritize target accounts and buying groups.

• Create tailored one-to-one and one-to-few engagement strategies.

• Ensure regional ABM execution is in harmony with global priorities and messaging.

• Carry out multi-channel ABM programs through content, email, digital advertising, direct mail, executive engagement, webinars, and events.

• Design account-specific experiences aimed at enhancing engagement, accelerating opportunities, and improving conversion rates.

• Facilitate account expansion via targeted upsell and cross-sell campaigns.

• Collaborate with Customer Marketing, Field Marketing, and Events on programs for existing accounts.

• Manage the ReachDesk relationship, encompassing direct mail and gifting strategies, vendor management, and budget oversight.

• Act as a strategic marketing partner for Sales leadership and account teams.

• Utilize account insights, intent signals, and engagement data to guide account strategies and sales actions.

• Collaborate with Demand Generation, Marketing Operations, and Revenue Operations on program execution and performance measurement.

• Monitor ABM performance metrics related to engagement, pipeline, opportunity progression, and revenue.

• Evaluate account engagement trends and campaign performance to discover optimization opportunities.

• Leverage AI to enhance account targeting, personalization, and campaign decisions.

⛳️ Requirements

• A minimum of 5 years of B2B marketing experience, particularly in supporting account-based marketing efforts.

• Proven experience collaborating with Sales teams within SaaS or technology sectors.

• Background in supporting diverse geographies, business units, and product lines.

• Familiarity with ABM technology platforms such as 6sense, Demandbase, or similar tools.

• Proficient in using marketing technologies like Marketo, Salesforce, or equivalents.

• Experience utilizing AI tools such as ChatGPT, Microsoft Copilot, or Claude for various functions including research, communication, analysis, documentation, automation, workflow optimization, and decision-making.

• Bachelor's degree in Marketing, Business, Communications, or a related discipline is preferred.

• Experience in supporting enterprise or strategic account programs.

• Background in high-growth SaaS or technology organizations.

• Strong grasp of account targeting, buying-group engagement, and pipeline development strategies.

• Excellent communication, collaboration, and project management abilities.

🏝️ Benefits

• Medical, dental, and vision benefits with affordable healthcare plans and company contributions to HSA, starting from Day 1.

• 6% matching for 401(k) plans.

• 20 days of Paid Time Off.

• 9 Company-Paid holidays.

• 2 paid floating holidays.

• 7 paid sick days.

• 2 Wellness days.

• 1 Paid Volunteer Day.

• PTO increases to 22 days after 3 years of service and to 25 days after 5 years.

• 12 weeks of primary caregiver leave.

• 4 weeks of secondary caregiver leave.

• Accident, critical illness, and hospital indemnity insurance.

• Pet insurance options.

• Legal assistance and identity theft insurance plans.

• Life insurance coverage equal to 2 times the salary.

• Access to the Calm app.

• Employee Assistance Program.

• A $65/month stipend for remote work internet expenses.

• Opportunities for culture and team-building activities.

• Tuition assistance programs.

• Career development opportunities available.

• Charitable contribution matching up to $250 per year.

• A discretionary bonus equal to 12% of annual base salary.

• Remote-first working environment.

• Comprehensive benefits and wellness plans.

• Competitive compensation and total rewards offerings.