Senior Events Specialist – Field Marketing, Tradeshows

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and manage Jane's field marketing initiatives.

• Organize and implement local events in conjunction with around 12–15 annual tradeshows.

• Ensure alignment of booth and field-event audiences, messaging, and objectives.

• Experiment with engagement concepts, activations, and scalable event formats.

• Create the annual field marketing strategy based on market density, focus areas, and strategic objectives.

• Set event goals and determine success indicators.

• Oversee comprehensive event execution, which includes creative concepts, venue selection, vendor negotiations, budgeting, show flow, and onsite delivery.

• Manage pre-event audience targeting, messaging, invitations, and tests to drive attendance.

• Handle post-event follow-up, recap communications, and subsequent actions.

• Develop a unified visual identity for field marketing.

• Create engaging experiences for customers and prospects.

• Foster co-hosting opportunities with ambassadors, associations, and educational institutions.

• Convert strategic directives into actionable plans and make event-level decisions.

• Organize and manage exhibitor presence, including booth setup, staffing, materials, promotional items, product demonstrations, and onsite customer engagement.

• Coordinate staffing and ensure teams are adequately prepared.

• Oversee vendor coordination, shipping logistics, event calendars, run sheets, and timelines.

• Support overflow tradeshows and take complete ownership when assigned.

• Provide market-level insights and performance analysis for annual event planning.

• Develop and manage program budgets, forecasts, and reconciliations.

• Maintain standardized reporting metrics on attendance, engagement quality, costs, leads, feedback, and budget performance.

• Prepare event program reports for leadership.

• Manage event technology platforms and collaborate with Marketing Operations on CRM tracking and lead transfer.

• Create planning tools and utilize AI or automation to enhance scalability.

• Design and conduct onboarding and training for new Events Specialists.

⛳️ Requirements

• Over 5 years of experience in experiential event marketing.

• Proven track record of managing brand-hosted or field marketing events, with a portfolio of 15+ industry tradeshows annually.

• Practical experience in executing exhibitor presence at tradeshows and conferences, including logistics and onsite management.

• Experience in designing event programs, setting goals, selecting markets, measuring success, and developing repeatable templates and playbooks.

• Strong financial skills and background in creating event budgets, negotiating with vendors, tracking forecasts against actuals, and conducting post-event reconciliations.

• Aptitude for representing events in cross-functional discussions, including with senior leadership.

• Knowledge of event and tradeshow performance metrics, such as leads captured, attendee engagement, cost per attendee, and cost per lead.

• Exceptional organizational skills and capability to manage changing plans.

• Commitment to inclusivity and accessibility in event experiences.

• Strong verbal and written communication skills.

• Ability to work independently while remaining aligned with teams and cross-functional partners.

• Comfortable using Slack, Google Workspace, Monday, and Notion.

• Must reside and work in Canada, eligible to work there without employer sponsorship.

• Willingness to travel within Canada and the United States approximately 30% of the time.

🏝️ Benefits

• Annual salary ranging from $84,800 to $132,500, with salary growth linked to experience and contributions.

• Regular career development discussions with your manager.

• Comprehensive benefits package.

• Remote work options available.

• AI-assisted interview processes and workplace tools.