Senior Events Marketing Manager

This is a fully remote position, open to applicants in Alabama, +27 more states.

📋 Description

• Take full responsibility for the entire lifecycle of designated events, trade shows, conferences, association programs, and partner activations.

• Create event-specific strategies that align with pipeline objectives, branding, and customer engagement targets.

• Establish KPIs and success metrics to enhance event performance.

• Assess performance and provide data-driven recommendations.

• Manage event budgets from initial forecasting to final reconciliation.

• Monitor expenses and negotiate contracts with vendors and partners.

• Provide ROI reporting and pipeline attribution analysis using Salesforce.

• Oversee venue coordination, booth design and setup, vendor selection, equipment rentals, freight and shipping, and staffing on-site.

• Handle registration, attendee communications, travel arrangements, and speaker logistics.

• Organize collateral, giveaways, and promotional materials.

• Maintain timelines, checklists, contingency plans, inventory tracking, and production schedules.

• Act as the on-site lead, delivering operational and logistical support for large-scale company-hosted events.

• Cultivate relationships with associations, event organizers, and strategic partners.

• Plan and implement partner-sponsored events and co-branded activations.

• Collaborate with Sales, Partnerships, and Brand & Communications teams.

• Assist with promotional campaigns and post-event follow-up initiatives.

• Ensure accurate lead capture and Salesforce entry.

• Document processes and enhance workflows for improved efficiency and scalability.

• Juggle multiple complex projects while ensuring high-quality execution.

⛳️ Requirements

• Over 5 years of experience in independently managing B2B trade shows, conferences, association marketing programs, and/or partner events.

• Proven track record of managing events from start to finish with minimal supervision.

• Demonstrated experience in budget management and vendor negotiations.

• Strong knowledge of event logistics, freight coordination, and on-site execution.

• Proficient in Salesforce for lead tracking and ROI reporting.

• Familiarity with essential marketing and operations tools, including Hubspot, Asana, Notion, Canva, and Google Workspace.

• Experience collaborating with event vendors such as Freeman.

• Exceptional organizational abilities and a keen eye for detail.

• Capability to manage multiple complex projects concurrently without compromising quality.

• Strong communication skills and ability to work collaboratively across functions.

• Willingness to travel and lead on-site event execution, with an expected travel commitment of approximately 15–20%.

• Must reside in one of the specified states to be eligible.

• Must be authorized to work in the United States.

🏝️ Benefits

• Medical coverage through Cigna, offering both PPO and HDHP options, including a Health Savings Account with company contributions.

• Dental and Vision insurance provided by Unum.

• Flexible Spending Account and Dependant Care Account available.

• Company-funded Life insurance, Short-Term Disability (STD), and Long-Term Disability (LTD).

• Optional benefits such as Supplemental Life Insurance, Critical Illness, Accident, and Pet Insurance.

• 401(k) plan with an employer match of up to 3% and no vesting period.

• Flexible Paid Time Off (PTO) policy.

• 10 designated company holidays.

• Parental Leave offered.

• Paid Time Off allocated for volunteering activities.

• Employee Reimbursement Program available for well-being, technology, and/or professional development expenses.