Senior Event Marketing Manager

This is a fully remote position, open to applicants in Maryland, +1 more state.

📋 Description

• Develop and oversee a comprehensive event calendar that aligns with business objectives, targeted accounts, and pipeline goals.

• Assess sponsorship opportunities and event formats, make investment recommendations, and modify the event portfolio based on performance.

• Manage trade shows, conferences, and industry sponsorships from start to finish, including negotiations, booth layout, vendor coordination, shipping, staffing, onsite execution, lead capture, and follow-up.

• Plan and execute executive dinners, roundtables, workshops, regional events, and partner programs.

• Collaborate with Sales to identify target accounts, create invite lists, boost attendance, and facilitate conversations with prospects and customers.

• Oversee webinars from topic selection and speaker coordination to registration, promotion, rehearsals, live production, and on-demand availability.

• Coordinate promotional efforts across email, social media, partners, and sales outreach.

• Provide AEs and BDRs with event briefs, invitation messaging, meeting objectives, and follow-up strategies.

• Encourage target account participation and secure pre-scheduled meetings.

• Handle event budgets, vendor contracts, timelines, and expenditure reconciliation.

• Establish repeatable processes for scalable program implementation.

• Manage lead transfers and follow-up with Sales and BDRs.

• Collaborate with RevOps to maintain campaign tracking, report outcomes, and suggest enhancements based on event and pipeline metrics.

⛳️ Requirements

• A minimum of 5 years of relevant B2B event or field marketing experience.

• Proven ability to independently manage programs, budgets, and measurable business results.

• Practical experience with sponsored conferences, company-hosted field events, and webinars.

• Demonstrated success in converting event engagement into qualified meetings and pipeline development.

• Strong project management abilities and keen attention to detail.

• Experience handling multiple programs, vendors, deadlines, and changing priorities simultaneously.

• Proven ability to collaborate with Sales and BDR teams on target account selection, attendee recruitment, pre-event outreach, and post-event follow-up.

• Hands-on experience with Salesforce or similar CRM systems, marketing automation tools, and webinar platforms.

• Solid judgment regarding audience suitability, event quality, and budget trade-offs.

• Excellent communication skills and confidence in working with speakers and senior leadership.

• Willingness to travel for events and support occasional evening programs.

• U.S. citizenship required.

• Ability to pass a Federal Background Check and Identity Verification.

• Familiarity with the GovCon ecosystem, industry associations, and BD, capture, and proposal teams is advantageous.

• Experience in B2B SaaS or a rapidly growing technology company, as well as account-based field programs and partner marketing, is a plus.

• Proficiency with Salesforce and Marketo is a plus.

🏝️ Benefits

• Stock options/equity.

• Comprehensive health plan.

• Flexible work arrangements, including the capability for full remote work.

• Extensive opportunities for professional development and career advancement.