Senior Enterprise Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the enterprise GTM roadmap for Base financial markets, encompassing positioning, messaging, segmentation, and launch strategy across institutional use cases like trading, lending, and tokenization.

• Develop a repeatable enterprise proof engine: create written case studies, sales-enablement materials, solution briefs, and flagship video content tailored to priority customer profiles.

• Spearhead cross-functional launches with teams from Product, BD, CDP, DevRel, Comms, Legal, and Compliance, effectively translating complex and regulated capabilities into clear narratives for business buyers.

• Conduct competitive and market intelligence analysis for enterprise crypto, ensuring the voice of the enterprise customer is reflected in the product roadmap.

• Define and track key performance metrics - pipeline influence, partner amplification, launch performance, and adoption - and optimize strategies based on these insights.

• Shape the operational framework for Base's enterprise marketing function and provide mentorship to junior PMMs as the team expands.

⛳️ Requirements

• A minimum of 6 years in product marketing or GTM roles, showcasing successful B2B/enterprise outcomes, preferably within the crypto and/or financial markets.

• Proven experience in managing end-to-end GTM and launches for technical financial products, achieving measurable adoption or revenue results.

• Strong understanding of onchain trading, lending, and tokenization, with a demonstrated ability to collaborate with Product and Engineering on roadmap decisions.

• Established cross-functional leadership in 0-to-1 environments, with evidence of involvement from strategy formulation to hands-on execution.

• Experience in marketing to financial institutions in regulated environments (e.g., MiCA, AML/CFT) or in building/scaling a sales-enablement engine for a BD-led motion.

• Employs generative AI responsibly, ensuring human oversight to produce business-ready outputs that enhance workflow efficiency, cost-effectiveness, and quality.

🏝️ Benefits

• Total compensation may also include equity and bonus eligibility.

• Benefits include medical, dental, vision, and 401(k).