Senior Email Marketing Technology, CRM Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Deliver technical expertise on the setup, configuration, and best practices for Salesforce Marketing Cloud.

• Assist in the technical planning and execution of extensive lifecycle and email marketing initiatives.

• Assess marketing technology workflows and suggest enhancements for scalability, efficiency, and implementation.

• Convert business goals into technical marketing specifications, including data inputs, audience logic, tracking, and measurement.

• Offer knowledge in email deliverability aspects, such as sender reputation, authentication, suppression tactics, and list hygiene.

• Define and document requirements for audience creation and segmentation, encompassing eligibility criteria, exclusions, and holdout groups.

• Collaborate with analytics and data teams to ensure audience availability, data integrity, and segmentation logic are validated.

• Recognize technical and operational elements affecting inbox placement, campaign success, and deliverability.

• Work in conjunction with marketing operations, analytics, engineering, data, and campaign execution teams to guarantee effective program delivery.

• Simplify complex technical requirements into actionable plans for both business and technical stakeholders.

• Impact decision-making and foster alignment across various teams without direct authority.

• Evaluate technical readiness for marketing campaigns, focusing on data availability, audience logic, measurement, and governance.

• Identify challenges in execution and propose solutions to enhance operational efficiency.

• Create technical documentation, implementation guidelines, playbooks, and communications for stakeholders.

⛳️ Requirements

• Over 8 years of experience in email marketing technology, marketing operations, lifecycle marketing, CRM, or other relevant technical marketing fields; outstanding candidates with slightly less experience may be considered.

• Proficient knowledge of Salesforce Marketing Cloud (SFMC), including audience segmentation, data models, and operational workflows.

• Proven expertise in email deliverability, covering sender reputation, authentication, suppression strategies, and inbox placement.

• Experience in supporting the technical implementation and operational execution of large-scale email marketing campaigns.

• Capability to translate marketing goals into technical specifications involving audiences, data inputs, measurement, and governance.

• Strong analytical and problem-solving skills, including a background in collaborating with analytics and engineering teams.

• Track record of successful collaboration across complex, matrixed organizations and influencing stakeholders without direct authority.

• Excellent written and verbal communication skills, with the ability to draft technical documentation and achieve stakeholder alignment.

• Proficiency in English (Required).

• Must not currently require or will not in the future need sponsorship to work in the US.

🏝️ Benefits

• Dental insurance

• Health insurance

• Health savings account

• Life insurance

• Paid time off

• Retirement plan

• Vision insurance

• 8-hour shift

• Monday to Friday