Email Marketing Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Evaluate and improve abandoned quiz/checkout, onboarding, upsell, retention, and win-back processes to boost purchases.

• Maintain a list of hypotheses and A/B tests focused on subject lines, offers, timing, and flow logic.

• Drive each test to a definitive conclusion.

• Segment audiences based on behavior, funnel stage, geography, and quiz responses.

• Tailor messaging using user data for personalization.

• Analyze the entire funnel from delivery to revenue generation.

• Collaborate with Product and Analytics teams to set up tracking and attribution mechanisms.

• Provide regular updates on the email channel's impact on business metrics.

• Ensure domain reputation, list health, bounce rates, spam, and unsubscribe rates are maintained.

• Oversee consent and compliance requirements within Tier-1 markets.

• Draft email copy while the UX team manages design aspects.

• Identify opportunities for channel growth and support recommendations with data for the CEO.

⛳️ Requirements

• A minimum of 2 years of professional experience in Email/CRM/Lifecycle Marketing for subscription-based B2C products.

• Proven track record of managing email channel performance from strategy to purchase outcomes.

• Demonstrable experience in increasing email-driven revenue or sales, with quantifiable results.

• Practical experience in independently setting up and launching lifecycle and trigger-based flows with measurable outcomes.

• Experience in conducting A/B tests and assessing the results.

• Proficiency in working with Purchase Conversion Rate, revenue per send, Lifetime Value, retention, attribution, and incrementality.

• Comprehensive knowledge of email deliverability, including domain reputation, SPF, DKIM, DMARC, IP/domain warming, and inbox placement recovery.

• Hands-on experience with Email Service Providers such as Customer.io, Reteno, Braze, Klaviyo, or similar platforms.

• Experience in executing email campaigns in international Tier-1 markets.

• Familiarity with GDPR, ePrivacy, CAN-SPAM, and CASL consent regulations.

• At least an Intermediate level of English is required.

• Experience with analytics/BI tools such as Amplitude, Tableau, or similar is a plus.

🏝️ Benefits

• Participate in building a product from scratch and have a voice in crucial decisions.

• Enjoy the autonomy and flexibility to take initiative.

• Access to internal and external talks and training courses.

• Option for remote work or from offices in Kyiv or coworking spaces in Lviv and Warsaw.

• Flexible work schedule.

• 28 days of annual paid vacation.

• Up to 30 days of sick leave.

• Paid public holidays.

• Ability to shift a working day to a weekend or vice versa when necessary.

• Comprehensive medical insurance.

• Mental health support program.

• Compensation for psychological support sessions.

• Ukrainian Victory Support program.

• Gifts for significant personal and professional achievements.

• Quarterly team-building activities, both online and offline.