Email Marketing Specialist

This is a fully remote position, open to applicants in New Jersey.

📋 Description

• Take charge of daily email marketing operations in HubSpot, which includes emails, workflows, campaigns, forms, and lists.

• Develop, implement, and oversee segmented email campaigns, automated nurture programs, drip campaigns, and branching workflows.

• Create polished and responsive emails utilizing approved content and creative resources.

• Establish, test, and sustain automated workflows, encompassing enrollment criteria, branching logic, triggers, and lead nurturing sequences.

• Conduct A/B tests across various elements such as subject lines, email content, CTAs, audiences, and send times.

• Maintain the health of the email database, addressing list hygiene, suppression lists, and ensuring the quality of contact data.

• Ensure compliance with email marketing regulations including CAN-SPAM, GDPR, and best practices for deliverability.

• Troubleshoot execution issues to guarantee that emails, forms, and workflows operate correctly.

• Supervise and manage the general marketing inbox (hello@).

• Track email performance metrics such as deliverability, open rates, click-through rates, engagement, and conversions.

• Create and maintain HubSpot dashboards and reports for tracking email and automation effectiveness.

• Analyze results to identify opportunities for enhancing engagement and conversions.

• Suggest and implement improvements for workflows, automation, personalization, and execution.

• Stay updated on HubSpot features, platform enhancements, and email marketing best practices.

• Coordinate assigned marketing projects and initiatives within the department.

• Keep the marketing project tracker updated with tasks, owners, timelines, and dependencies.

• Follow up with team members and stakeholders to ensure timely delivery of projects.

• Proactively identify bottlenecks and risks, assisting in resolving execution issues.

• Organize project kickoffs and check-ins as necessary.

• Provide regular updates on project status, upcoming deadlines, and launches to the marketing team and leadership.

⛳️ Requirements

• Bachelor's degree is required.

• A minimum of 5 years of experience in email marketing and marketing automation, with practical knowledge of HubSpot.

• Comprehensive understanding of HubSpot Marketing Hub, including email, workflows, lists, segmentation, forms, and reporting.

• Proven experience in developing drip campaigns, automated nurture programs, and conditional branching workflows.

• Knowledge of email deliverability, contact database hygiene, and best practices for email marketing compliance.

• Familiarity with A/B testing, reporting, and performance optimization techniques.

• Experience managing multiple marketing projects concurrently using project management tools (e.g., Asana, Monday.com, or Smartsheet).

• Exceptional organizational abilities and attention to detail, with the capacity to manage competing priorities and deadlines.

• Strong communication skills and the ability to follow up effectively with stakeholders across the team.

• Capability to work independently while closely collaborating with marketing, content, design, and other stakeholders.

• HubSpot certifications are advantageous.

• Basic knowledge of HTML/CSS for email is a plus.

🏝️ Benefits

• Comprehensive health insurance (medical, dental, vision) along with a wellness program to support your physical and mental health.

• Generous paid time off policy.

• Company-matched 401(k) retirement plan.

• Tuition reimbursement program.

• Employee assistance program offering confidential counseling and support services.

• Discretionary employee bonus program.

• Employee discounts and perks available through our PEO.