Senior Email Marketing Specialist

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Oversee the entire process of email campaigns from conception and writing to launch, measurement, and optimization.

• Develop and maintain automations that effectively convert prospects into customers.

• Continuously update and enhance existing automations.

• Take full ownership of lead magnets, encompassing ideation, copywriting or writer briefing, and ongoing maintenance.

• Identify opportunities for expanding the email list.

• Create forms, pop-ups, and landing pages designed to convert visitors into subscribers.

• Organize and manage MailerLite accounts efficiently.

• Develop segmentation and interest groups, customizing messaging, tone, and frequency for specific audience segments and industries.

• Collaborate with writers to brief and generate blog content.

• Review and enhance existing email marketing content while developing more advanced topics.

• Craft original email marketing strategies that draw citations and capture search-engine attention.

• Evaluate performance, establish KPIs, analyze campaigns, and implement necessary improvements.

• Uphold deliverability standards and adhere to industry best practices.

• Keep abreast of email marketing features, research, trends, and community discussions, applying insights to content and strategy.

• Work in coordination with the Email Lifecycle Manager to ensure marketing and product/lifecycle emails are consistent and non-overlapping.

⛳️ Requirements

• A minimum of 4 years of practical experience in email marketing.

• Preferably have experience in a SaaS company where email served as a key growth channel.

• A strong writing portfolio showcasing personally crafted newsletters or campaigns that achieved notable success.

• Demonstrated ability to grow an email list organically.

• Experience in building segmentation and creating effective lead magnets.

• An acute editorial eye with the capability to significantly enhance content quality.

• A genuine and ongoing curiosity about email marketing, along with a willingness to experiment with new strategies.

• Comfortable with hands-on writing and briefing others.

• Familiarity with MailerLite or another email service provider (ESP).

• Availability of 4 hours of overlap with the CET time zone.

🏝️ Benefits

• A remote-first culture with team members working from various locations worldwide.

• International health insurance covering most countries.

• Monthly healthcare payouts available in select countries where coverage is limited.

• Company-funded retreats once a year.

• 31 days of vacation annually.

• 12 paid sick days per year.

• 4 creative days, with one paid day off each quarter.

• 12 parental days per year.

• 100% paid parental leave for birth or adoption.

• Joy Budget starting at $1,000 per year, increasing over time.

• MacBook and other necessary tools provided for efficient work.