Email Marketing Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Take charge of lifecycle marketing for Valerie's e-commerce partner brands.

• Develop customer journeys that transition first-time shoppers into loyal patrons.

• Design and oversee welcome flows, abandoned cart initiatives, post-purchase experiences, product launches, and win-back strategies.

• Merge creativity with analytics to produce on-brand campaigns that yield measurable business outcomes.

• Leverage Klaviyo’s segmentation, automation, and personalization features to craft high-impact campaigns.

• Evaluate campaign performance and translate data into actionable insights.

• Work collaboratively with designers, copywriters, and marketing professionals.

• Test different messaging, sending times, and AI-enhanced workflows.

• Develop scalable systems for various brands.

• Engage in role-specific assessments or practical tasks as necessary.

• Partner with cross-functional stakeholders and leadership during the recruitment process.

⛳️ Requirements

• A minimum of 3 years of experience in lifecycle, CRM, or email marketing, preferably in the e-commerce sector.

• Proficient hands-on experience with Klaviyo.

• Familiarity with Omnisend, ActiveCampaign, or similar platforms is an advantage.

• A robust understanding of customer segmentation, lifecycle marketing, and conversion optimization.

• Proven experience in planning and executing automated email and SMS journeys.

• Comfortable utilizing GA4, Triple Whale, or comparable analytics tools to assess performance.

• Strong project management and communication abilities.

• Experience collaborating with creative and marketing teams.

• A portfolio or case studies showcasing campaign strategy and commercial effectiveness.

• Knowledge of HTML/CSS for customizing email templates is a plus.

• Experience in a high-growth startup, agency, or e-commerce environment is an additional advantage.

• Familiarity with AI tools for content creation, segmentation, or campaign optimization is a bonus.

• Background in predictive analytics, customer lifetime value modeling, or experimentation frameworks is a bonus.

🏝️ Benefits

• Competitive salary package.

• The necessary tools to excel in your role.

• Opportunities for personal and professional growth alongside Valerie's expansion.

• Meaningful work that makes a visible impact.

• High level of ownership from the start.

• Collaboration with seasoned founders, operators, and specialists.

• An inclusive workplace environment.

• The interview process includes opportunities to meet prospective colleagues and gain insights about the role.