Senior Email Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete execution of email and SMS campaigns, which encompasses building, quality assurance, scheduling, deployment, and monitoring.

• Create responsive emails utilizing HTML/CSS, reusable templates, and modular content.

• Develop, maintain, and enhance automated journeys within Salesforce Marketing Cloud.

• Oversee audience segmentation, personalization, dynamic content, and campaign targeting.

• Conduct thorough campaign quality assurance, including testing links, rendering, personalization, data accuracy, tracking, and seed testing.

• Implement A/B tests and leverage campaign performance to suggest ongoing optimizations.

• Utilize AI and emerging marketing technologies to enhance campaign development, streamline processes, expedite testing, and identify opportunities for optimization.

• Maintain and enhance templates, modules, and production procedures to boost efficiency and scalability.

• Collaborate with the Salesforce Marketing Cloud Engineer on complex data, automation, integration, and technical requirements.

• Work together with teams across Marketing, Creative, Compliance, Data, and Technology to transition campaigns from concept to launch.

• Act as an expert in email and SMS, proactively suggesting best practices, new capabilities, and process enhancements.

⛳️ Requirements

• 5–7 years of experience in email, CRM, lifecycle, or digital marketing.

• Proficient hands-on experience with Salesforce Marketing Cloud, especially in Email Studio and Journey Builder.

• Solid HTML/CSS skills and experience in coding responsive emails.

• Experience with automated journeys, segmentation, personalization, and dynamic content.

• Familiarity with email/SMS testing, quality assurance, optimization, and deliverability best practices.

• Experience utilizing AI tools to enhance marketing workflows, campaign execution, testing, analysis, or optimization.

• Strong project management abilities, problem-solving skills, and meticulous attention to detail.

• Capability to independently manage multiple campaigns and priorities within a fast-paced environment.

• Excellent cross-functional communication and collaboration skills.

• Experience with MobileConnect/SMS marketing.

• Working knowledge of AMPscript, SQL, Automation Studio, and Contact Builder.

• Experience in a regulated industry.

• Proven experience working with agencies and external partners.

🏝️ Benefits

• Comprehensive full medical, dental, and vision insurance.

• Basic life insurance at no cost to the employee.

• Company-paid short-term and long-term disability.

• 12 weeks of 100% paid parental leave.

• Health Savings Account (HSA).

• Flexible Spending Accounts (FSA).

• Retirement savings plan.

• Personal paid time off.

• Paid holidays and a company-wide wellness day off.

• Paid time off to volunteer at nonprofit organizations.

• Pet-friendly office environment.

• Commuter benefits.

• Group pet insurance.

• On-the-job training and skills development.

• Employee Assistance Program (EAP).