Senior Email Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the email channel strategy for the Accounting Ecosystem, establishing priorities, goals, and the roadmap for acquisition, engagement, and retention.

• Create, develop, and implement email campaigns within Salesforce Marketing Cloud to enhance engagement and drive revenue growth.

• Formulate and sustain the email marketing calendar that aligns with business objectives and ensures timely execution.

• Execute meticulous workflows in dynamic environments where precision is essential.

• Construct and oversee audiences and segments in SFMC Data Extensions, Contact Builder, and Salesforce Data Cloud when applicable.

• Develop and refine automation workflows in Journey Builder and Automation Studio for lead nurturing, customer onboarding, and retention strategies.

• Manage the SMS channel by planning, creating, and executing campaigns in Salesforce Marketing Cloud MobileConnect.

• Integrate SMS into cross-channel journeys within Journey Builder and synchronize timing and messaging with email.

• Utilize Salesforce Data Cloud to activate unified customer data for targeting and personalization, collaborating with Digital Platforms and IT.

• Design and implement A/B tests on subject lines, content, design, and sending times.

• Evaluate campaign performance and provide actionable insights to stakeholders.

• Collaborate with stakeholders to produce engaging email content.

• Ensure adherence to CAN-SPAM and GDPR regulations while following list hygiene and deliverability best practices.

• Oversee SMS opt-in, opt-out, and keyword processes in compliance with TCPA and CTIA regulations.

• Maintain precise consent records.

• Keep abreast of industry trends and platform updates, introducing fresh ideas to the team.

• Utilize Salesforce CRM as the authoritative source for the email database.

⛳️ Requirements

• Practical experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder, Data Extensions, MobileConnect).

• Practical experience with Salesforce Data Cloud, including segment creation and activations.

• Exceptional attention to detail in identifying and rectifying inconsistencies in high-volume email execution.

• Comprehensive knowledge of marketing automation principles and methodologies.

• Strong understanding of HTML/CSS for email design and troubleshooting purposes.

• Experience with marketing automation and CRM integration.

• Analytical mindset with a strong focus on data-driven decision-making.

• Capability to analyze requests, define scope, research options, recommend solutions, execute with IT and/or Digital Platforms teams, and assess project success.

• Ability to thrive under tight deadlines and manage multiple projects concurrently.

• Bachelor's degree.

• 5+ years of experience in marketing automation, CRM, or a related field.

• Preferred: Experience with SMS marketing in SFMC MobileConnect.

• Preferred: Familiarity with AI marketing tools (e.g., Claude).

• Preferred: Proficiency in AMPscript for dynamic content and personalization; SQL for segmentation tasks.

• Preferred: SFMC or Data Cloud certifications.

• Preferred: Advanced degree in business management, marketing, or statistics.

• Preferred: Experience in education, e-learning, or professional certification marketing.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and certifications.

• Collaborative and inclusive work environment.