Senior Email Marketing Manager – Retention Focus

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Development of an effective email marketing strategy and creation of comprehensive retention flows from scratch to enhance subscription rates via email channels.

• Planning and execution of the overall email marketing strategy.

• Establishing and expanding product, marketing, and transactional campaigns.

• Independent setup of email templates.

• Designing complex communication chains.

• Monitoring the accuracy of transmitted events.

• Generating ideas, conducting A/B testing, creating content plans, and segmenting user databases.

• Monitoring and analyzing the performance of email campaigns.

• Optimizing Open Rate, Click Rate, Bounce Rate, Delivery Rate, and retention.

• Managing priorities, deadlines, and outcomes of involved specialists (designers, developers).

• Cross-functional collaboration with the JustDone product team.

⛳️ Requirements

• A minimum of 4 years of experience in Email Marketing / CRM marketing in product-based B2C companies with measurable business results (e.g., revenue growth).

• Experience with subscription products (SaaS/mobile apps) will be a significant advantage.

• Practical experience with Omnichannel SaaS solutions (Mailchimp, Unisender, Iterable, Braze, Reteno) and CRM systems; experience with Reteno will be a plus.

• Ability to deeply analyze user databases: understanding data transfer, event collection, proper segmentation, and its impact on business metrics.

• Experience using product and web analytics tools (Amplitude, GA4, BI systems) to track the results of launched communications.

• Experience in creating retention programs from analytics to launch and evaluation of results.

• English proficiency at Upper-Intermediate level or higher.

🏝️ Benefits

• Complete autonomy in decision-making, initiating new email experiments, and choosing tools without excessive micromanagement.

• Close cross-functional collaboration with the product team.

• Opportunity to automate routine tasks using modern AI tools (Claude, Liner).

• Potential for growth to a Lead position with team expansion.

• Scheduled performance reviews and development of Personal Development Plans (PDP).

• Support in building a personal brand on social media Boosters and expert media.

• Access to Genesis professional communities with free courses and networking opportunities.

• Budget for courses, conferences, and English language studies.

• Company-provided equipment and coverage for all necessary services for work.

• Flexibility to choose between office work (Kyiv or Lviv) and remote-first format (within Ukraine and abroad).

• Flexible start time (between 8 AM and 11 AM Kyiv time).

• 20 days off per year.

• Days off on national holidays.

• Unlimited sick leave.

• Health insurance.

• Compensation for working with a psychologist.

• Individual benefits for sports activities.

• Breakfasts and lunches provided (on-site at offices).

• Genesis sports activities: running community, volleyball, yoga (offline); stretching and yoga (online).