Senior Email Marketing Manager

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Oversee the complete process of email campaigns, from creation and writing to launch, analysis, and optimization.

• Develop and sustain automation systems aimed at converting prospects into customers while managing existing automations.

• Take full ownership of lead magnets, encompassing the ideation process, copywriting or writer briefings, and ongoing updates.

• Discover opportunities for email list growth and create forms, pop-ups, and landing pages to facilitate this.

• Organize and manage MailerLite accounts, including segmentation, interest groups, and messages tailored to specific audiences.

• Collaborate with writers to create and produce engaging blog content.

• Evaluate and enhance current email marketing content while developing advanced topics for discussion.

• Generate original email marketing strategies to gain citations and attract search engine visibility.

• Assess performance metrics, establish KPIs, analyze campaigns, and implement necessary improvements.

• Uphold deliverability standards and adhere to industry best practices.

• Stay updated on email marketing features, trends, and community discussions, converting insights into actionable content and strategy.

• Work closely with the Email Lifecycle Manager to ensure alignment between marketing and product/lifecycle emails.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in email marketing, preferably within a SaaS environment where email was a primary growth channel.

• A robust writing portfolio showcasing newsletters or campaigns that you have personally crafted and that achieved significant results.

• Demonstrated ability to grow an email list organically.

• Experience in building segmentation and creating effective lead magnets.

• A keen editorial eye with the capability to enhance the content created by others.

• A genuine and ongoing interest in the field of email marketing.

• Comfortable with both hands-on writing and briefing others on projects.

• Familiarity with MailerLite or similar email service providers.

• Availability for a 4-hour overlap with the CET time zone.

• Submission of a complete application, including a published MailerLite landing page URL.

• A video response not exceeding 3 minutes.

• An up-to-date LinkedIn profile.

🏝️ Benefits

• A remote-first culture with team members working from various locations around the globe.

• Comprehensive international health insurance with coverage in most regions.

• Monthly healthcare payouts available in select countries where insurance coverage is limited.

• Company-sponsored retreats held annually.

• 31 vacation days granted each year.

• 12 paid sick days annually.

• 4 creative days, offering one paid day off each quarter.

• 12 parental days available each year.

• Full parental leave compensation for welcoming a new child through birth or adoption.

• A Joy Budget starting at $1,000 per year, with the potential to increase over time.

• Provision of a MacBook and other essential tools for efficient job performance.