Email Marketing Specialist

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Manage the complete process of email creation in HubSpot utilizing templates, modules, and personalization tokens.

• Construct and segment targeted lists within HubSpot.

• Conduct A/B testing on subject lines, content, sending times, and calls to action.

• Evaluate open rates, click rates, and unsubscribe metrics to propose enhancements.

• Oversee the email calendar and coordinate campaign dispatches among teams.

• Supervise email approval processes and monitor feedback and sign-off.

• Handle the marketing team inbox, which includes organizing, deleting, and responding to email replies.

• Test emails for links, merge fields, recipient lists, and rendering on desktop/mobile devices.

• Transform campaign briefs into well-crafted emails featuring copy, images, and calls to action.

• Design basic graphics in Canva, such as email banners, buttons, and simple images.

• Organize email assets, templates, saved content, and image files efficiently.

• Adhere to email best practices, unsubscribe management, consent regulations, and privacy compliance.

• Develop workflow-based drip campaigns, automated nurturing sequences, one-off campaigns, webinar promotion series, and monthly newsletters.

• Report to the Marketing Operations Manager and collaborate with marketing team members across different time zones.

⛳️ Requirements

• 2-3 years of experience in email marketing, marketing operations, or a related field.

• Practical experience in building and sending emails using HubSpot's marketing email tool.

• Proficient in creating and segmenting lists within HubSpot.

• Experience in conducting A/B tests and leveraging results to enhance future email campaigns.

• Ability to interpret email metrics and translate them into actionable recommendations.

• Basic knowledge of HubSpot workflows, including contact enrollment and automated email sending.

• Fundamental graphic design abilities and experience with Canva.

• Familiarity with Asana or similar project management tools like ClickUp or Trello.

• Strong writing and proofreading capabilities with meticulous attention to detail.

• Capability to juggle multiple projects simultaneously, maintain an organized calendar, and meet deadlines.

• Clear and friendly communication skills with team members across various time zones.

• Openness to learning new tools, including AI-driven technologies.

• Preferred: HubSpot certifications, basic HTML and CSS knowledge for email troubleshooting, and understanding of GDPR, CAN-SPAM, and CASL regulations.

🏝️ Benefits

• Competitive benefits package including medical, dental, vision, and a 401k company match program.

• Flexible PTO policy.

• Options for remote work.

• Regular company-sponsored events.

• Support from a knowledgeable marketing operations team.

• A diverse and inclusive team environment.