Email Marketing Specialist, Klaviyo

This is a fully remote position, open to applicants in South Africa, +2 more countries.

📋 Description

• Take charge of the entire email execution process encompassing campaign development, automations, A/B testing, segmentation, and performance analytics within Klaviyo.

• Create, test, perform quality assurance, deploy, and oversee Klaviyo email and SMS campaigns.

• Accurately schedule campaigns for various client accounts.

• Configure dynamic content blocks and apply conditional logic.

• Choose images, format text, and ensure final outputs adhere to brand guidelines.

• Develop and manage email flows and automations, which include triggers, conditions, content, and timing.

• Assist with and execute SMS sends using Klaviyo.

• Diagnose flow issues and document flow logic and modifications.

• Create targeted audience segments utilizing Klaviyo filters, conditions, and custom attributes.

• Ensure list hygiene and manage segmentation across client email databases.

• Establish and conduct A/B tests for campaigns and flows.

• Monitor and enhance email performance while identifying campaign and journey trends.

• Provide actionable insights to internal stakeholders and clients.

• Deliver consistent email performance reporting that includes historical comparisons, benchmarks, and recommendations.

• Produce client-ready slides and presentations that translate metrics and insights into visual charts and concise bullet points.

• Utilize open rates, CTR, conversion rates, and deliverability metrics to inform optimization strategies.

⛳️ Requirements

• A minimum of 3 years of direct experience in email marketing execution.

• Ideally, experience in a fast-paced agency or direct-to-consumer (DTC) e-commerce setting.

• Extensive knowledge of Klaviyo for setting up campaigns, building flows, segmentation, and analytics.

• At least 2 years of experience working with Shopify.

• Proven experience in creating and launching A/B tests and reporting on their results.

• Proficient skills in Excel and Google Sheets, including data export, templates, basic formulas, and clean formatting.

• Capability to convert performance data into client-ready slides complete with charts and bullet points.

• Strong comprehension of segmentation strategies.

• Demonstrated ability to conduct thorough quality assurance before each deployment.

• Fluent in both written and spoken English.

• Availability from Monday to Friday during US business hours, with occasional flexibility for urgent updates.

• Preferred experience in building and launching SMS campaigns using Klaviyo or Postscript.

• Background in DTC or e-commerce is preferred.

• Experience with loyalty programs and lifecycle strategies linked to loyalty segmentation is preferred.

• Basic knowledge of HTML and CSS for minor edits and addressing email-template formatting issues is preferred.

• Familiarity with Google and Meta advertising platforms is preferred.

• Updated resume required.

• A brief 1–2 minute Loom video introducing yourself, outlining your Klaviyo experience, and demonstrating one campaign or flow along with its results; necessary to proceed.

🏝️ Benefits

• Paid Time Off in accordance with company policy.

• Observance of Holidays as per company guidelines.

• Fully remote work environment.

• Compensation in USD, paid bi-monthly (on the 15th and 30th).

• Opportunity to work within a data-driven agency that promotes a rigorous analytical culture.

• High-responsibility role directly influencing campaign performance across multiple client accounts.