Senior Ecommerce Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive DTC and Trade ecommerce revenue, conversion rates, average order value (AOV), and customer lifetime value, while being accountable for channel performance.

• Collaborate with the Product team on revenue forecasting and monitor progress against those forecasts.

• Develop and manage the ecommerce roadmap, prioritizing initiatives based on their revenue impact.

• Oversee the online promotional calendar and execution of promotions.

• Enhance conversion rates for product sales and lead forms.

• Establish and maintain an ongoing A/B testing and experimentation program.

• Take ownership of improving the Trade shopping experience.

• Assist in evaluating and launching new sales channels, such as TikTok Shop and emerging marketplaces.

• Create ecommerce processes, documentation, and structure as the channel expands.

• Manage daily website operations, including product and SKU setup, tagging, imagery, product detail page updates, and collection modifications.

• Take charge of merchandising, including navigation, cross-sells, bundles, sets, and featured products.

• Conduct audits for site accuracy and rectify broken links, inventory, or pricing discrepancies.

• Enhance product and service presentation and improve the overall customer journey.

• Manage site performance, including page speed, Core Web Vitals, mobile experience, and accessibility.

• Implement on-site SEO strategies for product pages, collections, and overall site structure.

• Act as the primary contact for web development and UX agencies; prioritize tickets, manage project scope and budget, and track releases.

• Assist in leading a complete site re-platform in collaboration with the development agency.

• Oversee the ecommerce application stack and vendor relationships.

• Develop and maintain quality assurance processes, testing protocols, and release documentation.

• Troubleshoot tools and integrations including Shopify, Thryv, Basin, Loop, and Klaviyo.

• Ensure consistent and accurate data layers, event tracking, and analytics tags across stores.

• Improve the shopping experience for Franchise Owners and manage the owner site experience.

• Report on sales, conversion rates, AOV, and LTV performance, providing actionable recommendations.

• Collaborate with teams in marketing, Product, Operations, Supply Chain, and CX on launches, merchandising, pricing, inventory, and post-purchase experiences.

• Report directly to the VP of Marketing.

⛳️ Requirements

• 5–7 years of ecommerce experience, with a focus on channel performance or revenue goals.

• Proficiency in Shopify is required.

• Experience with Shopify Plus is preferred.

• Proven experience managing a site with multiple functions or audiences, prioritizing based on data-driven insights.

• Experience overseeing outside development, UX, or SEO agencies.

• Hands-on experience with A/B testing and conversion rate optimization.

• Ability to seamlessly transition between strategic planning and execution.

• Strong project management and organizational skills; capable of handling multiple timelines and stakeholders efficiently.

• Detail-oriented with a proven track record of executing tasks accurately and effectively.

• Experience in fast-paced or high-growth environments is preferred.

• Experience with re-platforming or site migrations.

• Familiarity with headless site structures.

• Basic knowledge of HTML/CSS for light troubleshooting tasks.

• Familiarity with analytics tools such as Polar, GA4, or similar platforms.

• Experience in Trade, wholesale, or B2B ecommerce.

• Experience launching sales on TikTok Shop or other social commerce channels.

🏝️ Benefits

• Annual performance bonus based on both company and individual results.

• Medical insurance coverage.

• Dental insurance coverage.

• Vision insurance coverage.

• 401(k) plan with company matching contributions.

• Paid time off.

• Paid holidays.

• Flexible remote work options.

• Employee discount on NEAT products.