Growth Lead – DTC eCommerce

This is a fully remote position, open to applicants in Canada, +4 more countries.

📋 Description

• Take ownership of all conversion tests across the KittySpout and DoggySpout websites, including landing pages, paid-acquisition funnels, on-site offers, and post-purchase upsells.

• Establish the CRO strategy, create the test backlog, and prioritize tests based on anticipated impact.

• Develop, test, and implement paid-acquisition funnels, landing pages, on-site offers, and post-purchase upsells.

• Collaborate with developers and designers, conduct QA testing on variants, and initiate tests on a weekly basis.

• Track and report on conversion rates, average order value (AOV), and revenue per visitor.

• Accurately assess test results and implement successful variants.

• Identify and investigate any drops in conversion rates on the same day they occur.

• Oversee the CRO agency and coordinate with the Head of Growth to determine when to transition work in-house.

• Provide weekly reports on CRO key performance indicators (KPIs).

• Facilitate the weekly CRO & Funnels meeting.

• Enhance conversion performance for KittySpout, a direct-to-consumer (DTC) pet-products brand that offers cat water fountains, filters, and accessories on platforms such as Shopify, Amazon, and Chewy, as well as for DoggySpout.

⛳️ Requirements

• Must be fully remote and available for full-time employment.

• Proficient in English.

• 3–4+ years of experience managing CRO programs for Shopify DTC brands.

• Proven track record of tests and funnels that have successfully increased conversion rates (CVR), AOV, or revenue per visitor (RPV), supported by data.

• Experience in building and testing paid-acquisition funnels and landing pages.

• Extensive hands-on experience with Intelligems.

• Familiarity with AfterSell or similar tools, Microsoft Clarity, and Shopify analytics.

• Capability to independently set up and conduct QA on tests.

• Experience in briefing developers and designers.

• Background in managing a CRO agency.

• Ability to articulate clear hypotheses, properly size tests, and interpret results using an established significance rule.

• Understanding of how bundles, discounts, subscriptions, and upsells influence conversion rates, AOV, and profit margins.

• Willingness to work overtime or on weekends when necessary.

• Excellent cultural alignment with the company's stated values.

• Enthusiasm for collaborating closely with the founder to help scale the business.

• Experience with subscription services or pet brands is an advantage.

🏝️ Benefits

• Fully remote work environment.

• Full-time employment opportunity.

• Chance to work directly with the founder.

• Significant opportunity to impact the company's growth towards $100M+.

• Fast-paced, streamlined, senior team atmosphere.