Senior E-commerce Paid Media Specialist

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Create, launch, oversee, and enhance paid media campaigns across Meta Ads and Google Ads.

• Manage campaign budgets, pacing, audience targeting, bidding, testing, and daily performance optimization.

• Support an estimated monthly media spend of approximately $150K across various platforms.

• Monitor performance metrics and suggest improvements to ROAS, CAC, conversion volume, and overall efficiency.

• Assist in expanding into Microsoft Ads, TikTok, YouTube, AppLovin, and other acquisition channels.

• Develop comprehensive testing strategies across audiences, creative concepts, offers, campaign structures, and channels.

• Identify opportunities to scale successful campaigns while ensuring efficiency is maintained.

• Offer insights on channel mix, budget distribution, and paid growth prospects.

• Stay updated on platform modifications, trends in e-commerce advertising, and new paid acquisition channels.

• Collaborate with the agency team, designer, and client to create concepts and assets for testing.

• Translate campaign performance into creative insights and actionable next steps.

• Utilize AI tools to aid in creative brainstorming, ad variations, research, and testing workflows.

• Maintain reporting on campaign performance, budget pacing, tests, triumphs, and concerns.

• Analyze campaign data and deliver actionable recommendations.

• Provide regular performance updates to the agency lead.

• Participate in occasional client calls to discuss campaign performance and strategic recommendations.

• Communicate proactively with the agency team during agreed-upon working hours.

• Work independently while quickly escalating risks and significant decisions.

• Adapt to changing priorities in a dynamic agency environment.

⛳️ Requirements

• 5+ years of practical experience in paid media, with a strong emphasis on e-commerce.

• Demonstrated experience managing substantial paid media budgets, ideally exceeding $100K per month.

• Extensive hands-on experience with Meta Ads Manager and Google Ads.

• Deep understanding of e-commerce customer acquisition and the performance of paid media.

• Solid grasp of conversion tracking, attribution, ROAS, CAC, and scaling campaigns.

• Ability to manage budgets, pacing, audience targeting, bidding, and campaign optimization.

• Capability to develop structured testing strategies across audiences, creatives, offers, campaign structures, and channels.

• Strong analytical skills to convert performance data into clear actions and recommendations.

• Ability to pinpoint opportunities for scaling campaigns while maintaining efficiency.

• Skills in collaborating on creative strategies and providing recommendations based on campaign performance.

• Capacity to evaluate and learn about emerging paid acquisition channels as account needs change.

• Exceptional organizational skills and attention to detail while independently managing campaigns.

• Ability to work autonomously while proactively escalating risks and significant decisions.

• Availability to work from 9:00 AM to 5:00 PM EST.

• English resume in PDF format is required for application.

• Submission of a video showcasing skill sets is mandatory.

• Experience with Microsoft Ads, TikTok Ads, YouTube Ads, AppLovin, or other growth channels is advantageous.

• Agency experience is highly preferred.

🏝️ Benefits

• Fully remote working arrangement.

• 30-hour workweek.

• Opportunity to become a key performance marketing partner within a growing agency.

• Immediate ownership of a high-value e-commerce account.

• Potential to expand responsibilities to other paid media accounts as the agency grows.